Braze Alliance and Sales Lead

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester WaveTM Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. Location: US - Ideally Tri-state Division: VML Enterprise Solutions Alliance Focus: Braze Vertical Focus: Cross-Vertical Region/Scope: Global - North America Growth The Opportunity VML Enterprise Solutions is strengthening our strategic alliance relationships with Braze to drive mutual growth. We're looking for an experienced alliance leader to own these partnerships globally-building executive relationships, driving joint programs, and orchestrating the activities that generate pipeline and closed business for both organizations. This is a multi-alliance leadership role spanning two strategic partners at different stages of maturity. Braze is a leading customer engagement platform where VML has implementation expertise and market credibility. You will develop tailored strategies for each partner while finding synergies that accelerate growth across both. You will own the relationships, drive the numbers, and build the internal capability that makes alliance-powered growth repeatable. When Braze leadership thinks about VML, they think about you. Role Summary Core Identity: This is an alliance relationship and business development role with direct revenue accountability. You are the primary point of contact between VML and Braze leadership globally-responsible for partner health, program execution, and commercial outcomes across both alliances. Role Framework: This role operates across four primary motions:Relationship Management (35%): Build and maintain executive relationships across both partner organizationsRevenue & Pipeline Development (35%): Drive pipeline generation and closed business through partner-sourced opportunities and co-sell coordinationEnablement & Capability Building (20%): Build VML's internal capability to leverage both partnershipsMarketing Activation (10%): Coordinate joint marketing efforts and GTM initiatives with alliance counterparts Accountability: You carry pipeline and closed revenue targets across both alliances. Success is measured by net new pipeline generated, closed business influenced, partner satisfaction, and program execution for Braze. Core Responsibilities Alliance / Partner Relationship Management (35%)Own overall relationship health for Braze partnershipsBuild executive relationships with partner leadership, PSMs, and field teamsLead regular cadence of partner business reviews and planning sessionsNegotiate joint business plans and annual commitments with each partnerRepresent VML at partner advisory councils, summits, and executive eventsEscalate and resolve partnership issues with appropriate urgencyIdentify synergies and cross-pollination opportunities Commercial & Pipeline Development (35%)Drive pipeline generation through partner-sourced leads and co-sell motionsCoordinate MDF and partner funding requests to support pursuits and marketingSupport major pursuits as alliance overlay-activating partner resources and relationshipsParticipate in client QBRs and executive briefings alongside account teamsTrack and report pipeline and revenue metrics for both alliancesIdentify co-sell opportunities and coordinate with Alliance Sales resourcesBuild business cases for partner co-investment in strategic initiatives Enablement & Program Execution (20%)Drive internal enablement on Braze capabilities and GTM motionsCoordinate with Alliance Enablement on certification and competency requirementsWork with marketing on joint content, case studies, and thought leadershipBuild internal community of practitioners across both partner ecosystemsEnsure VML maintains required partner program tiers and complianceSupport onboarding of new alliance team members Alliance Marketing Activation (10%)Develop joint GTM plans for each alliance in collaboration with partner marketingIdentify relevant events, campaigns, and co-marketing opportunitiesDefine measurable success metrics for marketing initiativesCoordinate execution with Alliance Marketing resourcesRepresent VML at partner events and industry conferences Team Leadership & Management Management Scope: This role includes direct and matrixed leadership responsibilities. You may manage a small team of alliance professionals supporting Braze-with some reporting directly and others operating in a matrixed structure across regional or functional teams. Leadership Expectations:Manage and develop direct reports, including goal-setting, coaching, and performance reviewsProvide direction and prioritization for matrixed team members supporting these alliancesFoster collaboration across alliance team members, solutions, and delivery resourcesCoordinate resource allocation and workload across both partner ecosystemsPartner with HR and senior leadership on hiring, onboarding, and talent decisionsLead regular team cadences including pipeline reviews, business planning, and retrospectives Accountability: You are responsible for team performance outcomes as well as individual contributor development. In a matrixed environment, your ability to influence without direct authority is as important as managing direct reports. Technology & AI Expectations Leverage company-approved AI tools and technologies to enhance partner intelligence, automate reporting, and identify co-sell opportunities. Stay current on Braze AI/ML offerings and their GTM implications. Champion adoption of AI-augmented workflows across the alliance team. Success MetricsRevenue attainment (individual and company targets)Net new pipeline generated across BrazeClosed new business influenced through partner motionsPartner satisfaction scores and relationship healthJoint marketing program ROI and lead generationEnablement adoption and certification ratesPartner program tier maintenance and advancement Qualifications Required10-15+ years in alliance management, partner development, or technology sales leadershipExperience managing Tier-1 technology partnerships with demonstrated revenue impactTrack record of negotiating joint business plans and driving partner-sourced pipelineAbility to manage multiple partnerships simultaneously with tailored strategiesStrong executive presence and ability to build relationships at senior levelsExperience in professional services, consulting, or systems integration environmentsDemonstrated ability to influence without direct authority across matrixed organizationsDemonstrated ability to leverage company-approved AI tools and technologies to improve personal and team productivity Preferred5+ years in alliance or partner management rolesFamiliarity with Braze or comparable customer engagement platforms (e.g., Salesforce Marketing Cloud, Adobe Journey Optimizer)Background at a GSI, agency, or technology partner organizationExperience driving $25M+ in partner-influenced pipelineGoogle Cloud or marketing technology certificationsBachelor's degree; MBA a plus Role Positioning This role is the strategic owner of the Braze relationships-not a quota-carrying territory seller, solution architect, or operations administrator. You will be the first call when either partner has an opportunity or an issue. You will own the joint business plans and be accountable for their execution. You will build the internal capability that makes both partnerships productive. And you will demonstrate that strategic alliance management is a growth multiplier for VML Enterprise Solutions. About VML Enterprise Solutions VML Enterprise Solutions is a global leader in technology-driven transformation, combining deep industry expertise with strategic alliances across Adobe, AWS, Google Cloud, Microsoft, Salesforce, Braze, and an expanding ecosystem of platform and data partners. As part of WPP, we bring unmatched capabilities in customer experience, commerce, and enterprise operations to help the world's leading brands reimagine how they engage customers and run their businesses. The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details. $100,000-$230,000 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. 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