Paid Social Strategist

Who We Are:At Delve Deeper, we are a performance media agency specializing in the charity and nonprofit sector, partnering with organizations that invest $5M to $20M annually in media. We help mission-driven teams maximize their impact through advanced digital strategies designed to deliver measurable, scalable results.Our capabilities span advanced reporting and analytics, intent-based audience segmentation, full-service digital media management, and personalized creative—giving our partners a comprehensive, data-driven approach to growth.At Delve Deeper, we’re not a typical vendor. We act as a strategic partner, working alongside organizations to solve complex media challenges and translate them into clear, measurable outcomes. Backed by a leadership team with decades of hands-on experience, Delve Deeper is recognized as a trusted voice within the charity community.Delve Deeper has also been recognized as Built In Colorado’s “Best Places to Work” for five consecutive years, reflecting a culture that prioritizes both performance and people. We emphasize professional development in an environment where every team member can make a meaningful impact. We’re deeply committed to supporting our team through self-care, family, community, and career growth. As a privately owned company, we move quickly—free from red tape—and create clear paths for advancement for those driven to succeed.Here's What We're Looking For: We’re looking for a Paid Social Strategist who thinks like an investor, not a platform operator.You don’t rely on automation or default recommendations. You use platforms like Meta, TikTok, LinkedIn, and Reddit as tools—but you’re the one setting the direction. You combine data, testing, and creative thinking to drive real business outcomes, not just platform-reported performance.At Delve Deeper, everything is driven by a Start / Stop / Scale mindset. You’re constantly asking:What should we start testing next?What should we stop doing because it’s diluting performance?What should we scale because it’s working?This is a leadership role within a pod structure. You’ll own performance across multiple accounts, guide specialists, and ensure every dollar is allocated with intention.Here’s What You’ll Do:1. Own Performance (Start / Stop / Scale)Act as the decision-maker for where ad spend goes and whyContinuously start new tests based on clear hypotheses and business goalsConfidently stop tactics that dilute true ROI—even if they look strong in platform metricsAggressively scale proven audiences, creatives, and placements until diminishing returnsTreat every account like an investment portfolio—balancing efficiency and growth2. Lead a PodManage and mentor a small team of specialists (typically 2–3)Set priorities and ensure the pod is aligned around a clear Start / Stop / Scale roadmapDelegate work and QA not just for accuracy, but for quality of thinkingOwn performance across multiple clients and ensure each has a clear path to hitting targets3. Design Paid Social SystemsBuild account structures that support continuous testing (Start), pruning (Stop), and scaling (Scale)Translate real-world audiences into platform-targetable segmentsBalance automated discovery (broad targeting, CBO, Advantage+) with disciplined funnel structureImprove performance through better inputs: conversion signals, audiences, creative, and data feedback loops4. Drive Creative & Audience StrategyDevelop and test messaging frameworks tied to audience motivationsContinuously start new creative angles, stop fatigued or low-quality messaging, and scale winning conceptsTreat creative as a performance system—not just assetsPartner closely with creative teams to guide direction and iteration5. Turn Data Into InsightGo beyond reporting to explain what’s driving performance and what actions to take nextConnect platform metrics to real business outcomes like revenue, LTV, and customer qualityIdentify when to start, stop, or scale based on data—not assumptionsProvide clear, actionable insights that inform both internal decisions and client conversations6. Build & Elevate the TeamCoach specialists to think in terms of investments and tradeoffs—not just executionReinforce the Start / Stop / Scale mindset in how the team approaches every decisionProvide feedback that improves judgment, ownership, and strategic thinkingContribute to systems, training, and best practices across the teamHere’s What You Bring:3–6 years of experience in paid social, performance marketing, or a similar analytical roleHands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)Strong analytical thinking and comfort working with data to drive decisionsAbility to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)A structured approach to testing and optimization using a Start / Stop / Scale mindsetAttention to detail and a high standard for accuracyComfort managing multiple accounts and priorities at onceA collaborative mindset with the ability to lead and develop othersHow Success Is Measured:Client ROI/ROAS, CPA/CAC, and growth targets are consistently met or improvedClear Start / Stop / Scale decisions drive performance over timeCampaigns become more efficient—not just largerCreative systems produce repeatable winnersTeam members show growth in thinking, ownership, and executionWhat Delve Deeper Offers:Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance. We also offer FSA and HSA health options with a company contribution.Other Benefits: Life Insurance and Disability CoverageRetirement Plan: 401(k) plan with a 4% match/company contributionPaid Time Off (PTO): Generous vacation, sick leave, and paid holidaysParental Leave: Up to 3 months of paid time off for new parentsWellness Program: $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)Beautiful Office & Workspace: Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails. Large common areas filled with snacks, beverages, and regularly catered meals!Hybrid Working Model: Tuesdays, Wednesdays, and Thursdays in-office with the option to work from home on Mondays and FridaysCompensation:This role offers a base salary range of $100,000 to $120,000, plus bonus plan. The annual performance-based bonus program rewards both individual results (sales targets, new business) and company-wide success, with significant upside for exceptional performance.Delve Deeper is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve Deeper strives to create a culture of unity and respect, and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate, and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.