Paid Media Buyer

Job DescriptionBrandStar Digital is looking for a South Florida Based, performance-driven Paid Media Buyer to plan, build, and optimize paid advertising campaigns across Google Ads (incl. Performance Max), Meta Ads (Ads Manager + Business Manager), and TikTok Ads-with a strong emphasis on e-commerce growth. You'll be responsible for driving measurable results (ROAS/ROI), ensuring conversion tracking accuracy, and scaling winning campaigns through structured testing.Key Responsibilities:E-commerce Growth & OptimizationManage acquisition and retargeting campaigns designed to grow online sales, revenue, and ROASOptimize toward e-commerce KPIs: ROAS, MER (blended ROAS), CPA/CAC, AOV, LTV, CVR, and revenue volumeBuild and refine shopping-focused strategies (when applicable), including feed-aware thinking for product catalogs and creative merchandisingCampaign Strategy & ExecutionBuild and manage full-funnel campaigns across Google Search, Performance Max, Display/YouTube, Meta, and TikTokStructure accounts and campaigns thoughtfully (campaigns, asset groups, ad sets, audiences, creatives, landing pages)Own day-to-day optimization: budgets, bids, targeting, placements, creative rotation, and performance improvementsDevelop and run testing roadmaps for creative angles, offers, audiences, and landing pagesPlatform ExpertiseGoogle Ads: Search, Performance Max, conversion actions, audience signals, asset group strategy, shopping/feed considerations (when relevant), and troubleshooting performance driversMeta: Ads Manager + Business Manager, pixel/CAPI awareness, campaign structure, audience strategy (broad, interest, lookalikes, retargeting), and creative testingTikTok: campaign setup, audience targeting, creative iteration, and performance optimizationPerformance, Reporting & InsightsTrack, report, and improve core KPIs: ROAS, ROI, CPA/CPL, CAC, CVR, CTR, CPC, and revenueAnalyze results across platforms and communicate what changed, why it changed, and what actions to take nextProvide clear weekly updates and performance summaries with next-step recommendationsConversion Tracking & TroubleshootingValidate and troubleshoot conversion tracking across platforms (pixel/tag health, events, attribution, UTMs)Diagnose issues impacting performance (tracking gaps, disapprovals, learning limitations, data quality, landing page issues)Collaborate with web/dev/analytics teams to improve tracking implementation (GTM/GA4 familiarity preferred)Copy & Creative CollaborationWrite and test ad copy across platforms (headlines, primary text, descriptions, hooks)Provide performance-based creative briefs and iteration feedback to designers/video editorsEvaluate creative performance and iterate quickly (angles, messaging, formats, CTAs)Experience and SkillsRequired Qualifications3-5+ years of hands-on experience managing campaigns in Google Ads, Meta Ads, and TikTok AdsStrong e-commerce background, including experience optimizing for online purchases and revenueProven ability to improve and scale performance toward ROAS/ROI goalsWorking knowledge of:Google Ads Performance Max strategy and optimization leversMeta Ads Manager + Meta Business Manager (assets, permissions, pixels, domains)Conversion tracking fundamentals, attribution, and troubleshooting methodologyStrong analytical skills and ability to translate data into actionable decisionsAbility to write performance-focused ad copy and manage structured testingProof of Past Success (Required)Candidates must be able to show real examples of prior results, such as:Case studies, dashboards, or screenshots demonstrating performance improvements (ROAS, CAC, revenue growth, CPA reduction)Clear explanations of what was done (campaign structure, testing strategy, creative learnings, tracking changes) and why it workedExamples of campaigns scaled from small budgets to larger spend while maintaining or improving efficiency(Sensitive information can be redacted; we care about the story, the decisions, and the outcomes.)More Required Skills:GA4 + GTM experience (event setup, debugging, UTM governance)Experience with Google Merchant Center, product feeds, supplemental feeds, promotions, and catalog strategyExperience with YouTube, Microsoft Ads, LinkedIn Ads, Reddit, or programmatic/display platformsExperience integrating paid media data with Shopify/BigCommerce/WooCommerce and/or CRMsCRO experience: landing page optimization, heatmaps, A/B tests, funnel analysisWhat Success Looks Like (First 60-90 Days)Campaigns are structured cleanly with accurate measurement and clear testing prioritiesTracking is validated and attribution blind spots are reducedA consistent testing cadence is in place (creative + audiences + offers + landing pages)Performance trends improve (ROAS/CAC efficiency and/or revenue volume growth)Communication is proactive, clear, and action-oriented