TikTok Shop - Merchant Acquisition Specialist (Mass Scale)

About The Team We are the TikTok Shop Mass Acquisition and Incubation team in the US, dedicated to empowering brands and sellers worldwide to unlock the explosive growth potential of TT E-commerce in US. Join us in redefining how brands connect, sell, and thrive in the era of social commerce. About The Role We're looking for a Merchant Acquisition Specialist to lead mass scale merchant acquisition and scalable strategies that boost seller performance. You'll be the bridge between data insights and actionable growth-guiding merchants to maximize their potential on TikTok Shop through analytics, automated engagement, and cross-functional collaboration. Responsibilities * Own mass merchant acquisition and onboarding funnel, identify bottlenecks, and optimize conversion from signup to selling. * Analyze merchant metrics (GMV, CTR, conversion rates, traffic) to identify growth gaps and opportunities. * Translate insights into actionable guidance through templated reports, emails, and community updates (e.g., "3 quick fixes to reduce 10% cart abandonment"). * Design and automate communication workflows, including:Email sequences (onboarding journeys, performance alerts); Lark community management (1,000+ sellers) and in-platform notifications * Build self-service resources (FAQ videos, troubleshooting guides) to empower merchants. * Prioritize high-impact interventions (e.g., targeting shops with 80% performance upside) to drive ROI and GMV. * Collaborate with cross-functional teams (Logistics, Marketing, Product) to resolve systemic issues and launch targeted growth initiatives. * Streamline workflows at scale and pilot AI-driven tools (e.g., chatbot diagnostics) to handle routine queries, freeing up time for strategic projects.Minimum Qualifications * Proactive Problem-Solver: A track record of anticipating merchant needs and resolving issues before they escalate. * Data Storyteller: Comfortable translating metrics into actionable insights * 1+ years automating email campaigns or managing large-scale communities (1,000+ members). * Experience creating templated resources for common merchant questions. Preferred Qualifications * E-commerce platform experience (e.g., Shopify, Amazon, or social commerce). * Basic SQL skills to independently pull and analyze merchant performance data.