Portfolio Marketing-Senior Manager

Job Summary JOB DESCRIPTION The Senior Manager – Portfolio Marketing is responsible for developing and implementing integrated marketing programs, processes, and communications for specific business lines or firm-wide service solutions of BDO USA as well as customizing and tailoring campaigns for specific industries. Under the direction of Marketing Leadership, the Senior Manager – Portfolio Marketing works closely with Business Line and Industry leadership to develop and execute marketing strategies and campaigns for business lines or specific firm-wide service solutions. This position will also serve as a key role in the overall solution design process in addition to the development of solution GTM strategies. This role will have a focus on one or more of BDO’s key business lines within Advisory, Tax and Assurance as well as Industry focuses. The Senior Manager – Portfolio Marketing is responsible for maximizing market and client share, and client satisfaction through effective integrated marketing aligned with the firm’s strategic priorities as well as brand, business line, industry and geographic programs, market plans, and objectives.This position will be a part of our GTM + Solutions team and help support the development and optimization of key firm-wide solutions, including AI, Healthcare and others.Job DutiesGeneralServes as a strategic partner to business line and business development leaders; drives development of integrated marketing plans and strategies for business lines and industries or firm-wide service solutions that will deliver on business goals and objectivesCollaborates with other marketing teams to manage business line or solution development and execution from a marketing perspectiveFocuses on integrated marketing campaigns featuring full-funnel content that drives prospects through the buyer’s journeyOther programs include organic/paid social and search, digital campaigns, account-based marketing (ABM), events, webinars, and website copy for business lines or specific solutions Creates messaging architecture for buyer groups and identifies messaging platform and value proposition for services and solutions; aligns buyer personas and client pain points to services and solutions with an audience-first approachShares best practices and has a thirst for learning best-in-class marketing practicesAnalyzes ROI of marketing programs including leads, pipeline and revenue and uses metrics to optimize marketing strategies and evolve programmingSupports relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and other vendors Travels as neededEvent managementProvides direction, management, coordination, support, and follow up in the execution of business line related events, sponsorships, and speaking engagements including, but not limited to conferences, seminars, trade shows, regional events, and roundtables that are specific to business lines or firm-wide service solutions Works with the Events team to ensure all deadlines are met, and that we are taking advantage of all sponsorship opportunitiesPlans and manages event budgets Collaborates with Training and Development in planning CPE-qualified events for clients and prospects according to the National Association of State Boards of Accountancy (NASBA) specific process and guidelinesManages follow-up plan to maximize ROI from events, developing and managing lists, etc.Content and materials developmentDevelops digitally driven content marketing strategy and approach for specific business lines or firm-wide service solutions, collaborating with marketing teams and practice leaders across Advisory, Tax, Assurance and Industry Develops, reviews, and edits marketing content and materials across all media to ensure they reflect targeted, on brand messaging; manages review process with marketing and client service professionals as well as appropriate compliance reviewsConsults with relevant subject matter experts and stakeholders on marketing messages, materials, or tactics to achieve business objectivesCreates new content when needed for integrated campaigns, marketing and event materials and other communications Campaign development and management Works with business line leaders to develop business line or solution-oriented marketing campaigns and programs that align with business objectivesCollaborate with the digital/automation, email, web, and social teams to execute digital campaigns and contentContributes and shares best practices across the firmSupervisory ResponsibilitiesOther duties as requiredSupervises marketing staff, as neededServes as coach/mentor, supporting the career development of marketing professionals and peers across the firm as neededDevelops performance goals for direct reports with input from business line marketing leadership as neededConducts annual performance reviews for direct reports with input from business line marketing leadershipDiscusses staffing recommendations (hires, terminations) with the business line marketing leader and participates in the interview process as neededEducationQualifications, Knowledge, Skills and Abilities:Bachelor’s degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferredExperienceSeven (7) or more years of marketing, communications or event management experience, requiredExperience managing marketing professionals, preferredExperience working in the accounting, financial consulting, business advisory, and/or professional services industries, preferredExperience working at one of the Big Four or a national / regional accounting firm, preferredLicense/certificationsN/ASoftwareProficient in the use of Microsoft Office Suite, requiredMicrosoft Dynamics CRM experience, preferredLanguageN/AOther Knowledge, Skills, And AbilitiesAdvanced knowledge in the development, management, and execution of content and integrated marketing processes including marketing strategy and developmentProven success in the management of integrated marketing programs and discrete marketing projectsAbility to thoughtfully and positively influence, lead, marshal resources, and manage change in a matrix environmentStrong business acumen with an ability to understand and communicate BDO's business, marketplace, and value propositionKnowledge of contact management software including updating, maintenance, and list generationExcellent verbal and written communication, as well as the ability to present and facilitateAbility to work in a deadline-driven environment while handling multiple projects simultaneously and managing process and service providers to accomplish desired results Consultative approach to working with marketing and client service professionals at all levels, including leadershipExceptional project management and organizational skills, including the ability to effectively manage to and monitor marketing budgetsStrong interpersonal and client service skillsKnowledge of production processes for print, internet, and web-based materials Knowledge of event processes including pre- and post- event marketing Driven self-starter with a proactive approach to serving professionals at all levelsKnowledge of marketing strategies and tactics and their application in a professional services organization Demonstration of high level of understanding and application of principles and practices of program management with minimal supervisionSome travel may be requiredIndividual salaries that are offered to a candidate are determined after consideration of numerous factors including but not limited to the candidate’s qualifications, experience, skills, and geography.National Range: $107,000 - $120,000California Range: $107,000 - $130,000Maryland Range: $107,000 - $120,000NYC/Long Island/Westchester Range: $107,000 - $130,000About UsJoin us at BDO, where you will find more than a career, you’ll find a place where your work is impactful, and you are valued for your individuality. We offer flexibility and opportunities for advancement. Our culture is centered around making meaningful connections, approaching interactions with curiosity, and being true to yourself, all while making a positive difference in the world.At BDO, our purpose of helping people thrive every day is at the heart of everything we do. Together, we are focused on delivering exceptional and sustainable outcomes and value for our people, our clients, and our communities. BDO is proud to be an ESOP company, reflecting a culture that puts people first, by sharing financially in our growth in value with our U.S. team. BDO professionals provide assurance, tax and advisory services for a diverse range of clients across the U.S. and in over 160 countries through our global organization.BDO is the first large accounting and advisory organization to implement an Employee Stock Ownership Plan (ESOP). A qualified retirement plan, the ESOP offers participants a stake in the firm’s success through beneficial ownership and a unique opportunity to enhance their financial well-being. The ESOP stands as a compelling addition to our comprehensive compensation and Total Rewards benefits* offerings. The annual allocation to the ESOP is fully funded by BDO through investments in company stock and grants employees the chance to grow their wealth over time as their shares vest and grow in value with the firm’s success, with no employee contributions.We Are Committed To Delivering Exceptional Experiences To Middle Market Leaders By Sharing Insight-driven Perspectives, Helping Companies Take Business As Usual To Better Than Usual. With Industry Knowledge And Experience, a Breadth And Depth Of Resources, And Unwavering Commitment To Quality, We Pride Ourselves OnWelcoming diverse perspectives and understanding the experience of our professionals and clientsEmpowering team members to explore their full potentialOur talented team who brings varying skills, knowledge and experience to proactively help our clients navigate an expanding array of complex challenges and opportunitiesCelebrating ingenuity and innovation to transform our business and help our clients transform theirsFocus on resilience and sustainability to positively impact our people, clients, and communitiesBDO Total Rewards that encompass so much more than traditional “benefits.” Click here to find out more! Benefits may be subject to eligibility requirements.Equal Opportunity Employer, including disability/vetsClick here to find out more!All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status."BDO USA, P.A. is an EO employer M/F/Veteran/Disability"