Marketing Business Partner

Regional Marketing ManagerMVA Family of Hospitals | Part of COVE Animal HealthNorristown, Pennsylvania | Regional Travel RequiredThe MVA Family of Hospitals is seeking a strategic and relationship-driven Regional Marketing Manager to support one of the most advanced veterinary networks in the Philadelphia region.This is a high-impact leadership role supporting a growing network of primary care, urgent care, specialty, emergency, and boarding hospitals across southeastern Pennsylvania. As part of COVE Animal Health, you’ll work at the intersection of local hospital leadership and enterprise marketing strategy to drive measurable growth, strengthen referral relationships, and elevate brand presence across the region.If you thrive in fast-paced, multi-site healthcare environments and enjoy blending strategy with hands-on execution, we’d love to meet you.About The MVA Family Of HospitalsThe MVA Family of Hospitals includes:Metropolitan Veterinary AssociatesMetropolitan Veterinary Urgent Care & SpecialtyHickory Veterinary Specialty HospitalHickory Veterinary Primary CareHickory Pet InnTogether, our hospitals provide advanced veterinary care across emergency, specialty, urgent care, primary care, and boarding services throughout southeastern Pennsylvania.As part of COVE Animal Health, we are continuing to grow our footprint, expand specialty services, and invest in the people, infrastructure, and partnerships that support exceptional patient and client experiences.What You’ll DoRegional Marketing Strategy & GrowthDevelop and execute regional marketing strategies that support growth across all hospital locations and service linesLaunch integrated campaigns across digital, media, partnerships, events, brand, and paid channelsPartner with hospital leadership and operational teams to align marketing initiatives with business goalsTranslate enterprise marketing initiatives into localized, market-specific programsCoordinate recruitment marketing efforts with the Talent Acquisition teamReferral & Community EngagementSupport and grow referral partner relationships across the regionCollaborate with the Referral Liaison on CE events, DVM outreach, and referral engagement strategiesPlan and execute local events, partnerships, and community activationsReputation & Brand ManagementSupport online reputation management initiatives across Google, Yelp, Facebook, and other platformsMonitor sentiment trends and partner with leadership teams on client feedback strategiesHelp drive review generation and client engagement initiativesAnalytics & ReportingTrack campaign performance and marketing ROIBuild and maintain regional reporting dashboards and scorecardsAnalyze marketing data to identify growth opportunities and optimize performanceUtilize CRM and lifecycle marketing tools to support lead generation and engagementLeadership & CollaborationDirectly supervise the Referral Liaison rolePartner closely with hospital leadership, operations, recruiting, and enterprise marketing teamsHelp create alignment across multiple hospitals and service linesWhat We’re Looking For5+ years of marketing experienceMulti-site healthcare, veterinary, hospitality, dental, or service-industry experience preferredStrong understanding of digital marketing platforms including Google Ads, Meta, GA4, CRM systems, and reporting toolsExperience managing large regional or multi-location marketing budgetsStrong analytical and project management skillsExcellent communication and relationship-building abilitiesAbility to manage multiple priorities in a fast-paced environmentBased in or near Montgomery or Philadelphia County with the ability to travel regionally as neededWhy Join the MVA Family of Hospitals?High-visibility leadership opportunity within a growing veterinary networkOpportunity to shape regional growth and strategyCollaborative, people-first cultureStrong partnership with operational and clinical leadershipBacking and resources of COVE Animal HealthOpportunity to make a measurable impact across multiple hospitals and service linesBenefitsCompetitive compensationMedical, dental, and vision insurance401(k)Paid time offPaid holidaysContinuing education and professional development supportEmployee Assistance ProgramEmployee pet benefitsJoin Our TeamIf you’re looking for an opportunity to combine strategic marketing, relationship management, analytics, and operational partnership in a growing healthcare environment, we’d love to hear from you.Apply today to join the MVA Family of Hospitals, part of COVE Animal Health.