Director of Growth

Job Description: Own and execute the full-funnel growth strategy - developed in lockstep with Brand - across awareness, acquisition, conversion, retention, and referral Collaborate with Brand team on development of the full consumer journey, ensuring that neither growth nor brand is upstream or downstream from the other Build and scale acquisition channels across paid social, search, partnerships, email, and local activation, while ensuring all tactics are consistent with brand identity and positioning and support brand-building objectives Lead performance marketing with a strong focus on CAC, ROAS, conversion rate, repeat rate, and customer lifetime value Design and run rapid experiments across landing pages, offers, and lifecycle campaigns, with creative and messaging direction developed in collaboration with brand Build retention and CRM programs that increase engagement, repeat usage, and loyalty Partner closely with operations, product, sales, and leadership to improve customer experience and drive growth at the site level Own growth analytics, reporting, attribution, and KPI tracking to inform decisions and resource allocation Co-create (with brand and customer teams) the playbook for launching new sites and cities, ensuring local growth activation reflects brand standards in every market and supports retail partner relationships Provide strategic input re:including audience fit, reach, and performance benchmarks to help inform brand's influencer selections and creative Requirements: 5+ years of experience in growth marketing, demand generation, or performance marketing A track record of driving measurable customer growth in a startup or high-growth consumer business Strong analytical instincts and comfort using data to make decisions quickly Proven ability to drive performance and brand equity A highly hands-on approach and willingness to personally build, test, launch, and iterate Strong judgment, strong ownership, and the ability to thrive in ambiguity Experience with physical retail, multi-location businesses, beauty, wellness, hospitality, or consumer services is a plus Benefits: Equity and benefits are included for all full-time employees