Vice President of Retention

Vice President of RetentionAbout the CompanyInnovative provider of health-focused coffee & beverage productsIndustry Food & BeveragesType Privately HeldFounded 2021Employees 51-200About the RoleThe Company is in search of a VP of Retention to spearhead the development and expansion of the post-purchase experience. This pivotal role involves architecting and scaling the entire retention strategy, with a focus on CRM, subscription, and loyalty. The successful candidate will be responsible for owning key metrics such as LTV, churn reduction, and subscription optimization, and will lead a small, high-output team. A hands-on approach is essential, as is a deep understanding of data, psychology, and experimentation. The VP of Retention will work closely with cross-functional teams, including Growth, CX, Product, and Brand, to ensure a seamless and engaging customer journey after purchase.Applicants for the VP of Retention position at the company should have a minimum of 10 years' experience in lifecycle, CRM, retention, or subscription strategy, with at least 3 years in a leadership role. Strong analytical, technical, and behavioral psychology skills are a must, as is a proven track record of significantly improving retention curves. The role requires hands-on experience with relevant tools and platforms, and exceptional collaboration skills. The ideal candidate will have a startup/scale-up mindset and be comfortable with the responsibility of owning substantial revenue levers. Key responsibilities include building and managing all lifecycle flows, overseeing data and analytics, leading subscription experience optimization, and driving cross-functional leadership to enhance the overall customer experience.Travel Percent Less than 10%FunctionsMarketing Sales/Revenue Business Development