Demand Generation Specialist

This full-time remote role for a Demand Generation Specialist offers high autonomy and responsibility. This role (reporting to the Director of Marketing) will be instrumental in executing marketing strategies, managing campaigns, coordinating with various teams, conducting market research, and overseeing the company's social media presence. They will also manage and create content for the company website, write press releases, and track analytics. This role requires a passion for creative storytelling in all formats and the ability to create digital assets that are creative, original, and effective across various channels. [Initial focus markets: Higher education, Corporate training, Healthcare]QualificationsExperience in executing marketing strategies and managing campaignsExcellent written and verbal communication skillsExcellent understanding of AI and automation technologiesStrong graphic/UI/UX sense and ability to generate compelling visual storiesExperience in conducting market research and analyzing dataExperience building & capitalizing on meaningful social media presenceProficiency in SEO best-practicesAbility to work independently and remotelyBachelor's degree in Marketing, Communications, or related fieldExperience with HubSpot CRM & Marketing HUB, Webflow, Zapier, Canva, and Google Suite is preferred but exceptions may be madePrevious experience in a high-paced startup is a mustPrevious experience marketing to the education sector with a strong understanding of the related buyer personas and workflows is required