Lifecycle Marketing Specialist

CBH Homes' Marketing Team is looking for a Lifecycle Marketing Specialist to build and optimize emails and email campaigns that guide customers from their first interaction through purchasing a home. This is a hands-on role responsible for executing high-performing emails and campaigns, segmentation strategies, and automated nurture programs using Salesforce and Salesforce Account Engagement (Pardot). If you love combining strategy, data, and creativity to improve engagement and conversion across the customer lifecycle, this role could be for you. You'll play a key role in shaping how we communicate with prospective home buyers to add value, while continuously optimizing campaigns to improve performance. Our work environment is fast-paced, rewarding, challenging, and fun - and we love to come together to get amazing results.What You'll DoBuild and manage automated lifecycle email campaigns including nurture and engagement workflowsDevelop and maintain segmented lists in Salesforce Account Engagement based on lifecycle stage, behavior, engagement history, and buyer attributesWrite compelling email copy aligned to buyer intent and lifecycle stageCreate and design email templates, ensuring brand consistency and mobile optimizationCreate, schedule, and optimize email campaigns and automation flows in Salesforce Account EngagementBuild and deploy dynamic content blocks using personalization rules to tailor messaging by audience segmentExecute drip campaigns, maintain CRM data hygiene, email templates, and campaign flows to ensure proper tracking and list integrityCollaborate with Tech, Sales, and Marketing teams to align messaging across SMS, paid media, other content, and digital channelsConduct A/B testing for subject lines, messaging, timing, and segmentationMonitor campaign performance and recommend optimizations to improve engagement and conversionManage reporting, iteration, and ongoing lifecycle email strategy, incorporating AI processes and tools where appropriateAbout CBH HomesCBH Homes has been building dreams for Idahoans since 1992. As Idaho's Best Place to Work, we are proud to have served over 29,000 happy homeowners and counting. We believe in giving back and serving this amazing community we call home, and we've had the amazing honor of supporting many organizations, nonprofits and community initiatives. We are known for beautiful homes, innovation, growth, and delivering a fast, easy, and fun homebuying experience. If you'd love to work for Idaho's #1 builder and are passionate about lifecycle marketing, automation, and using data to improve customer experiences, we'd love to hear from you.RequirementsWhat You Bring2-5+ years of experience in lifecycle marketing, email marketing, or marketing automationHands-on experience building campaigns in Salesforce Account Engagement (Pardot)Proven ability to build and manage segmented lists and audience rulesExperience implementing dynamic content and personalizationStrong email copy writing skills with messaging tailored to buyer journey stagesExperience building and editing email templates within marketing automation platformsExperience creating automated drip campaigns and nurture programsStrong understanding of CRM systems and lifecycle marketingExperience with behavioral segmentation and audience targetingDeep understanding of email marketing best practices and deliverabilityAbility to analyze campaign data and translate insights into actionable improvementsExperience conducting A/B testing and interpreting resultsStrong attention to detail and campaign QA disciplineStrong communication skills and the ability to collaborate cross-functionally with marketing, sales, and technical teamsPreferred ExperienceExperience working in a performance-driven marketing environmentFamiliarity with lead scoring modelsExposure to AI-supported marketing automation or personalization toolsBenefits100% Employer - paid quality Health Care Plan that includes Medical, Dental, VisionCompetitive WagesQuarterly bonus programRetirement Plans + employer matchPaid Time OffAnnual Growth Reviews