Email Marketing Manager

Title: Digital Marketing ManagerLocation: Alameda, CA 94502Duration: 8 MonthsNote:Need someone for email marketing and has experience in regulated space before. I want someone who has worked in healthcare systems and getting alignments with Legal, Medical and Regulatory teams. Experience: 8+ yrs. with a minimum of 6+ years in a technology role. Skills: Requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs. Education: Bachelor's Degree: Bachelor's degree in marketing, business, or ITMaster's Degree: MBA preferred Duties: Leads the development of digital marketing strategies to support organization`s business via the Internet, extranet, multi-media and e-commerce)Leads the development of cross-division, cross-site marketing features and functions.Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions.Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and direction.Develop and manage SEO programs with a focus on defining and improving the total value of the organization`s online portfolio.Manages the execution of short- and long-term objectives and tactical plans for marketing organization`s corporate and cross division programs. Manages the implementation of multi-channel programsEducates, trains and promotes digital marketing with corporate and divisional marketing managers and design agencies.Maintains knowledge of key drivers, factors and services needed to effectively position brands digitallyUnderstands business requirements, industry trends, competitive landscape and technology trends.Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategies.Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle management.Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business results.Identifies methods and design principles to create linkages across divisional marketing services to enable strategic alliance initiative.Utilizes and develops methods for measuring market response to sites, products and digital marketing campaigns. Consults with divisions on corporate brand requirements to meet enterprise standards on digital touchpointsEvaluates emerging technologies to better position organization`s externally.Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendationsLeads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools.Manage digital marketing programs, online training and marketing collateral.Manages individual web site strategies and tactical planning for corporate web sites. Monitors site performance and metrics.Provides recommendations on future content and capability requirement to meet customer needs. Manages enterprise digital marketing policies, programs and processes.Defines implementation requirements and policy specifications to support enterprise wide digital marketing objectives.Manages and defines Corporate Brand standards across the enterprise for digital channels. Need Digital Marketing Manager for HCP CRM.