Associate, Digital Platforms

Associate, Digital Platforms (Media) Hungry, curious, growing, and never satisfied...That’s Fitzco, a fully-integrated agency with combined capabilities across advertising, strategic planning, media, digital, social, creative technology, performance marketing and design. Together we make it matter. It’s easy to say that we offer an integrated team. It’s another thing to watch that integration in action. At Fitzco, you’ll notice right away an intimacy in how our media, strategy and creative work together in concert. That’s because we’re all in the business of selling more stuff to more people. Position SummaryDigital has an increasingly pivotal role in delivering creative solutions to even the toughest briefs. As a part of our growing Digital Platforms team, you’ll work to develop and activate digital campaigns across paid social, paid search, and programmatic, optimize the campaigns for success, and use the learnings and insights to fuel what’s next. NOTE: This role will be based in Atlanta full-time in our hybrid model – Tues/Thurs in office, Mon/Wed/Fri from home. In this role, you will be responsible for the following activities: Understand the overarching strategy:Understand the client objectives, target audiences, and desired outcomesInform and utilize comms strategy inputs (competitive, consumer, category, etc.) to define role of digital platformsEvaluate media proposals and provide POVs Build smart digital campaigns:Develop digital plans across paid social, paid search, and programmatic, aligning with business and comms objectives, determining platform priorities, creative strategy, and measurement frameworkManage recurring reporting deliverables through both Tableau and PowerPoint as neededWork with tech partners to internalize and apply best practicesContribute to quarterly testing roadmaps and evaluate alphas/betas/new partnersMaintain awareness of tech and industry capabilities to help evaluate and evolve data and tech partners Bring the work into the world:Activate campaigns through various platforms (CM, SA360, Facebook/Instagram, Google Ads, LinkedIn, Twitter, Pinterest, DV360 among other DSP’s) and maximize media performance through ongoing optimizationsContribute to ongoing quality assurance process to ensure all aspects of a campaign’s creative, settings, budget parameters, brand safety needs etc. are metActively manage budget, pacing, vendor management and billing processTrafficking digital and traditional campaignsMonitoring campaign deliveries and suggesting optimizations based on campaign KPI performanceMonitoring client expenditures and working with various teams to resolve billing discrepancies  What you need to succeedGrit: ask the tough questions, always know the “why”Agility: we’re more nimble than ever, and we’re looking for another pace setterStraight talk: we already have enough jargonAccountability: find the delicate balance of agility, quality of output, and impact to the business~1 year of digital media experienceFamiliar with digital platform UIs a plus. Includes but isn’t limited to Facebook/Instagram, YouTube, Twitter, Pinterest, LinkedIn, AdWords, Bing Ads, 4C, Crimson Hexagon, NetBase, DoubleClickStrong attention to detail in managing campaign executionFamiliar with trafficking and QA processes a plus to ensure accuracy and create reasonable timelines and expectations for deliverablesAbility to understand data and work with the team to capture learnings and insights as well as making optimization recommendationsEffective communicator, navigating multiple teams/clients/positions, and knowing when to ask questions, flag things that are unclearManage multiple projects simultaneously in a fast-paced environment  The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements.Fitzco is an Equal Opportunity Employer EEO/AA and is committed to pursuing and hiring a diverse workforce.LIFTING REQUIREMENTS FOR ROLE - Sedentary (Defined below)✅Sedentary (Lifts to 10 pounds maximum; occasionally lifts and/or carries small items - files, manuals, binders).LIGHT (Lifts up to 20 pounds maximum; frequently lifts and/or carries objects weighing up to 10 pounds.)MEDIUM (Lifts up to 50 pounds maximum; frequently lifts and/or carries objects weighing up to 25 pounds.)HEAVY (Lifts up to 100 pounds maximum; frequently lifts and/or carries objects weighing up to 50 pounds.)VERY HEAVY (Lifts objects in excess of 100 pounds; frequently lifts and/or carries objects weighing 50 pounds or more.)PHYSICAL DEMANDSBENDING (not required)KEYING (constant)HEARING (constant)REACHING (occasional)SEEING (constant)SPEAKING (constant)STANDING (not required)WALKING (occasional)Not Required:  May be a routine part of the job, but the essential functions can be performed without this activity.Occasional: Activity is needed to perform the essential functions of the job at random intervals.Frequent: Activity is a usual and customary part of the essential functions of the job.Constant: Activity is continually occurring and required to perform the essential functions of the job.