Social Media Marketing Specialist

SOCIAL MEDIA MANAGERSouthern Style EventCOMPENSATION: $12 per hour TARGET: College Student Studying Marketing, Social Media, Design CONTENT CREATIONCreate and schedule content for Facebook, Instagram, and TikTokDesign graphics and promotional materials using CanvaCreate Reels and TikTok videosEdit short-form videos using CapCut or similar softwareCreate countdown posts, event reminders, and promotional graphicsCreate vendor spotlight posts and videosRepurpose content across multiple social media platformsMaintain a consistent brand style and voiceSOCIAL MEDIA MANAGEMENTPost content consistently across all platformsMonitor and respond to comments and direct messagesAnswer basic customer questions about eventsEngage with followers and increase audience interactionMonitor social media trends and suggest new content ideasHelp grow followers and increase engagementVENDOR PROMOTIONContact vendors for photos, logos, and product informationCoordinate vendor spotlight featuresEncourage vendors to share and repost event contentAssist vendors with collaborative posts and promotional opportunitiesHelp organize vendor content before each eventEVENT MARKETINGCreate hype and excitement leading up to eventsPromote ticket sales and event attendanceShare event details including admission, parking, entertainment, and special guestsAssist with influencer outreach and promotional partnershipsHelp create marketing campaigns for seasonal events.ORGANIZATION & ADMINISTRATIVE TASKSMaintain a social media content calendarOrganize photos, videos, and marketing filesSchedule posts in advance using Meta Business Suite or other scheduling toolsTrack deadlines and upcoming promotionsAssist with basic reporting on social media performanceCommunicate regularly regarding marketing progress and upcoming needsSKILLS REQUIREDExperience with Instagram, Facebook, and TikTokKnowledge of Canva and video editing apps such as CapCutStrong communication skillsCreative thinking and ability to follow trendsOrganized and able to meet deadlinesOFF-SEASON SCHEDULE (January–August)Estimated Hours: 5-10 hours per weekPEAK EVENT SEASON (September–December)Estimated Hours: 10-20 hours per week