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Sr. Analyst, Integrated Marketing

Yum BrandsPlano, TXMay 13th, 2026
Sr. Analyst, Integrated MarketingThe Sr. Analyst, Integrated Marketing is responsible for driving growth and brand relevance across Saucy!'s most dynamic customer touchpointsthird party delivery, catering, organic social, and influencer marketing.This role co owns strategy and leads execution to optimize channel performance, elevate crave worthy content, and turn cultural moments into measurable business impact.Partnering closely with agency teams and cross functional stakeholders, this role ensures strong, on brand execution and uses performance insights to continuously improve traffic, engagement, and sales.ResponsibilitiesThird Party Channel PerformanceCo own strategy and lead execution across third party channels, including delivery aggregators (Uber Eats, DoorDash) and cateringManage day to day platform operations, including promotions, SEO, placement, menu assortment, pricing, and overall channel healthMonitor and analyze channel performance through regular reporting and reviews, identifying trends, opportunities, and areas for optimization to drive salesOrganic Social & Influencer MarketingOwn agency relationships across organic social and creator/influencer marketing, ensuring work is on brand, on strategy, and delivered at a high standardGuide and evaluate agency strategy, editorial calendars, and creator recommendations to ensure alignment with brand voice, cultural relevance, and business objectivesApprove creator selections, briefs, and content, ensuring output reflects Saucy!'s tone and drives engagement and craveabilityProvide clear, actionable feedback to continuously improve content quality, performance, and effectivenessEnsure organic social and influencer efforts are integrated and work together to support broader marketing priorities and drive traffic, awareness, and salesLead monthly performance reporting, delivering clear insights and recommendations to inform strategy and improve content effectivenessSet clear expectations with agency partners around timelines, quality, and performance, ensuring work consistently meets brand and business standardsMarketing Support & Cross Channel CoordinationProvide general support across marketing initiatives as needed, ensuring execution is smooth, on brand, and aligned with business prioritiesSupport paid social initiatives by serving as a thought partner, offering input on creative concepting, messaging, and execution to enhance performanceAssist in loyalty communications planning, including timing and channel coordination (email, push, SMS), and oversee creative development with agency partnersPartner cross functionally with Operations, Digital & Technology, Brand, Legal, and Finance to ensure initiatives are feasible, compliant, and executed successfullyQualificationsRequired Qualifications:You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.6+ years of experience in channel marketing, marketplace/aggregator platforms, creator/influencer marketing, social, or related rolesHands-on experience owning delivery aggregator platforms and performanceFamiliarity with loyalty platforms and customer journeys (Marigold, Zeta, Braze)Experience managing and influencing external agenciesStrong analytical skills with the ability to turn data into actionable insightsHighly organized, detail-oriented, and comfortable operating autonomouslyThrives in a fast-paced, evolving environment with a test-and-learn mindsetSalary Range: $89,300 to $94,590 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate's location, experience, and other job-related factors.Job InfoJob Identification 5041Posting Date 04/17/2026, 02:12 PMJob Schedule Full timeLocations Plano, TX, United States (Hybrid)