Director of Marketing

To apply, email jobs@ripton.co with your resume, some words about yourself, and the subject header "Director of Marketing"Location: Boulder, COType: Full-time, in-officeCompensation: $100,000–$150,000Reports to: General ManagerAbout RiptonRipton is a fast-growing performance denim brand based in Boulder, Colorado. We build technical, durable denim with outdoor utility, grit, and style — and we do it with a small, resourceful team that values ownership, adaptability, and doing things the right way instead of the easy way.We are founder-led, fast-moving, and deeply focused on building a brand that feels intentional, authentic, and beautifully executed.The RoleThe Director of Marketing leads Ripton’s marketing function end-to-end. This is a senior leadership role responsible for team management, brand vision, campaign execution, growth performance, budget stewardship, and calendar discipline.This role is fundamentally holistic. It requires someone who can:Think strategically across the entire brand ecosystemElevate creative output with a strong artistic point of viewOwn the marketing budget with discipline and accountabilityDrive results across every channel — not just oneBring strong taste, strong judgment, and strong executional instinctThe Director of Marketing is the steward of Ripton’s brand narrative and the architect of our launch rhythm. They ensure that product, story, content, performance marketing, retail, and athlete partnerships all work together cohesively and at a high standard.This role is in-office five days per week (unless traveling for work) and serves as the anchor of the marketing team’s planning, execution, and creative output.This role starts as a player-coach position, combining hands-on ownership with team leadership, and is expected to become increasingly management-heavy as Ripton scales.ResponsibilitiesBrand & Creative LeadershipOwn Ripton’s overall marketing strategy across brand and growthSet the creative bar and hold the team accountable to outputPush for quality storytelling, photography, content, and campaignsEnsure Ripton shows up in the world in a way that feels elevated and unmistakableCalendar & Launch DisciplineAct as the keeper of the master marketing calendarPlan, space, and execute product launches and brand campaigns with precisionBring structure, clarity, and predictability to how and when we go to marketAlign cross-functional timelines across product, operations, retail, and marketingBudget & Performance OwnershipOwn and manage the full marketing budgetBalance long-term brand building with short-term commercial performanceOversee external performance marketing partners and hold them accountableMake disciplined tradeoffs across creative, paid media, partnerships, and eventsTeam ManagementLead structured weekly 1:1s with each marketing team member to drive performance, professional growth, accountability, and alignment against strategic prioritiesProvide the GM with a weekly executive-level update on marketing performance, team health, project momentum, key risks, bottlenecks, and resource allocation needs to ensure proactive decision-making and organizational alignmentProvide clear direction, feedback, and accountabilityElevate team standards and build strong internal processesSet priorities across the team and ensure time, energy, and resources are focused on the highest-impact work.Cross-Functional & External CollaborationPartner closely with the GM on company goals and growth strategyCollaborate with product and operations on go-to-market planningSupport athlete partnerships, retail initiatives, and in-person events with strong execution and creative oversightExperience & Skills7–10+ years of marketing experience, ideally in-house at an apparel or consumer brandProven experience leading and developing across brand, creative, growth, and performance functionsStrong creative judgment and artistic sensibility, with the ability to recognize quality and give clear feedback across content, imagery, and campaignExperience owning and managing meaningful marketing budgetsTrack record of managing agencies and external partnersHighly organized and calendar-drivenComfortable operating as a senior leader in a founder-led, fast-paced environmentPassion for lifestyle and technical apparel fashion, bike culture, and building a brand that does things differentlyTo apply, email jobs@ripton.co with your resume, some words about yourself, and the subject header "Director of Marketing"