CRM Manager (Remote-PH)

CRM ManagerWe are seeking an experienced CRM Manager to own and scale our customer lifecycle strategy for a fast-growing US sweepstakes casino. This role is responsible for driving player engagement, retention, reactivation, and lifetime value through data-driven CRM initiatives while ensuring full compliance with US sweepstakes regulations.The role will work cross-functionally with Marketing, Product, BI, and Compliance teams to deliver personalized, timely, and responsible player communications across multiple channels.Key ResponsibilitiesOwn the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn preventionDesign and optimize player journeys based on behavior, value, and engagement patternsSegment players using transactional and behavioral data (e.g., activity, recency, frequency, value)Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messagingManage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rulesEnsure campaigns are timely, relevant, and personalizedTrack and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churnConduct A/B testing on messaging, timing, offers, and journeysTranslate insights into actionable improvements and clear performance reportingEnsure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standardsMaintain opt-in, opt-out, and communication preference best practicesWork with Product and UX teams to improve in-app experiences and messaging triggersCollaborate with the BI team on dashboards, segmentation logic, and campaign attributionCoordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendarsDrive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player valueMaintain CRM workflows, automation, and campaign calendarSupport data hygiene and CRM best practicesRequirements:3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital productsStrong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectationsNative or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messagingProven track record of delivering measurable CRM impact, including:End-to-end customer journey design and optimizationPromotional strategy and executionPlayer segmentation and personalizationHigh-performing email and multi-channel CRM campaignsExceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholdersHighly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insightsProven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performanceWorking knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantageExperience designing or managing loyalty and VIP programs is a plus10Ten Gaming is a fast-growing US-based sweepstakes casino building the next generation of social casino experiences.Founded by industry veterans, we combine high-energy gameplay, cutting-edge technology, and a player-first mindset to create fun, fair, and compliant casino-style games powered by Sweeps Coins and Gold Coins. We move fast, experiment often, and give our teams real ownership to make a meaningful impact from day one.If you're excited by high-growth startups, autonomy, and shaping products used by thousands of players, 10Ten Gaming is the place to build and scale something special.Come build the future of social gaming with us!