Senior Public Relations Account Executive

About the TeamVVK PR + Creative is an independent communications agency rooted in Detroit with a national presence, including offices in New Jersey and South Carolina. Specializing in integrated communications, VVK helps brands refine their identity, amplify their messaging, and achieve meaningful impact through strategic and creative initiatives. With a diverse client base spanning industries such as automotive, energy, insurance, IT, agriculture, legal, retail, nonprofit, and more, VVK is dedicated to storytelling that inspires action.About the RoleAre you a media-savvy storyteller with a passion for strategic communication and a knack for landing top-tier press? VVK PR + Creative is growing our client roster and we’re looking for a driven, creative, and experienced Public Relations Account Executive/Senior Account Executive to lead and support account teams in helping some of Michigan’s most influential brands achieve their goals.This is more than a job—it’s a chance to grow with a rising agency, work alongside a passionate team, and make a real impact across Detroit, Michigan, and beyond. If you’ve got 5+ years of PR experience (agency experience strongly preferred), a hunger for results, and a love for crafting compelling narratives, we want to meet you.Salary Range: $65,000-$80,000Key ResponsibilitiesIntegrated Communications & Client StrategyDevelop and execute integrated communication strategies that align with client goals, organizational priorities, and audience needsServe as a strategic advisor—anticipating client needs, offering clear points of view, and simplifying complex issues into actionable guidanceLead internal and client-facing engagements with clarity, confidence, and sound judgmentDrive cohesive execution across executive positioning, organizational messaging, stakeholder communications, and cross‑disciplinary collaboration Media Relations (Earned Media Leadership)Build and sustain strong relationships with reporters and editors while developing media plans that guide pitching, content, and amplificationProactively secure high‑quality earned coverage and prepare clients for interviews through clear messaging and trainingMonitor media performance and assess coverage quality, relevance, and alignment with strategic objectives Writing & Content DevelopmentWrite with clarity, purpose, and precision—including for accuracy, tone and consistency—to position clients as credible leaders in their sectorsDevelop a range of materials including press releases, media advisories, contributed content, social copy, award entries, and case studiesCreate and manage press kits and supporting materials such as executive bios, SME profiles, fact sheets, and impact reports AI & Emerging Communications ToolsDemonstrate working proficiency with AI-enabled tools to support research, content development, message testing, media list building, and workflow efficiencyApply AI thoughtfully and ethically—as a support to strategy, creativity, and productivity, not a replacement for judgment or relationshipsStay curious about emerging tools and contribute ideas for improving client outcomes and internal processes Team Leadership & ExecutionOperate as a player/coach, owning key deliverables while supporting and mentoring junior team membersManage multiple workstreams with strong organization, follow-through, and accountabilityContribute to a collaborative, high-performing team cultureWe're Looking for Someone Who Is or HasA strategic thinker who can utilize exemplary client relations skills, anticipate client needs and develop trust with internal and external teams as a counselor and contributorExemplary client relations skills and executive presence to lead meetingsExceptional written and verbal communication skills with all levels of clients, team members and external contractors A proven track record of high-quality media placements in a variety of outlets (print, broadcast and digital)Strategic understanding of how paid, earned, shared and owned channels work together in an integrated strategyExperience utilizing and managing PR news distribution platforms (Meltwater, Cision or the like); ability to skillfully research and build media target listsHighly organized, detail‑driven team player who thrives in fast‑paced environments, elevates others’ work, and delivers consistently high‑quality outputIs motivated by meaningful work and believes communications can drive alignment, trust, and progressWorking at VVK PR + CreativeWe want the VVK team to be successful and have a healthy work/life balance and commit the following to our team: A positive and supportive team with opportunities for advancement to help all staff develop and growA flexible hybrid workplace with a 3-day/week in-office requirement in our Midtown Detroit locationA competitive salary with opportunities for merit bonuses and profit sharing75% coverage of Health and 50% coverage of Dental and Vision insurance monthly premiumsfor employee and familyLong term disability, short term disability and life insuranceParental leave$650 annual professional development stipend (after 1 year of successful employment)$50 monthly cell phone stipend Optional 401KGenerous PTO including vacation, holidays and 5 days of paid sick leave (annually)Additionally VVK “closes” the office between December 24 and January 1