Director, Marketing & Sales Analytics

DescriptionThe Director, Marketing & Sales Analytics will report to the Chief Data & Analytics Officer and be responsible for delivering business priorities and through testing and measurement, Insights, and Advanced Analytics. The role will work in a highly matrixed manner with the business– i.e. the leaders of the Marketing, Partner and Inside Sales, Product and Lifecycle Customer Management teams. This person will serve as the primary interface for delivering the Data & Analytics shared goals with these business units, contributing to delivering the budget, shared business priorities, and strategy. This leader is also expected to act as a key stakeholder and partner supporting Learning Agenda development, and the shaping of the Company’s data & AI strategies and technology roadmap.What You HaveBachelor’s degree in computer science, Economics, Information Systems, Statistics, Operations Research, Applied Math, or another related field or equivalent work experienceMBA or Masters, Applied Data Analytics preferred but not required7+ years of experience using analytics and statistical methods to deliver business value in Marketing and Sales, with preferably with some time spent in subscription-based companies, agency or consulting7+ years of experience managing the development of learning agendas and measurement protocol5+ years of experience in data science, data analytics, web analytics, and marketing analyticsExpert experience with SQL, PythonExperience with managing data scientists through development, deployment and operationalization of statistical models in a production environmentStrong influencing and written/oral storytelling capability with proven experience working directly with business leadersA positive, collaborative attitude and hands-on style, someone used to work in a fast-paced environmentThe ability to evaluate processes and drive continuous improvementWhat You’ll DoWorking closely with the business leaders and their reports in building data driven strategy, insight and recommendations in line with the Company’s business prioritiesBe D&A’s point leader working with the business for the creation of learning agendas, test and learn setups, performance measurement and the development of so-what conclusionsThe role will oversee a team of analyst direct reports, as well as be the guide to D&A’s data scientists, BI & data engineers, and PMO leaders through discovery, development, prototyping and ultimately scaling of successful initiativesIntegrate data collection, data quality, and advanced analytics output into applicationApply data mining techniques to uncover actionable business insightsEstablish, define the data governance created process and policies for your areasEnsure and improve data integrity, data accuracy, and data qualityOversee machine learning model development partnering with the data science teamPartner with Technology teams, and D&A’s data engineering, data science, and business intelligence teams to build a scalable data infrastructure to support ai readinessIdentify and utilize 3rd party data sources to enhance analyticsLead executive level presentations and strategy discussionsPerform other duties as assigned