Search Engine Optimization Specialist

Role OverviewWe are looking for a data-driven, results-oriented SEO specialist to own end-to-end traffic analysis and growth execution. You will work across SEO and next-generation AI search (GEO), collaborating closely with product, content, and client teams to help brands acquire sustainable, high-quality traffic from both traditional search engines and emerging AI-powered discovery channels.This role is ideal for someone with strong agency experience, deep analytical skills, and a high bar for execution and content quality.ResponsibilitiesOwn SEO / GEO traffic analysis and growth strategy, from diagnosis to execution and iterationAnalyze performance using GA4, Google Search Console, Google Trends, Semrush, Ahrefs, and other SEO toolsConduct traffic attribution analysis across channels, pages, keywords, and content layers to identify growth opportunitiesDesign and execute Programmatic SEO (pSEO) strategies, including page templates, scalable keyword coverage, and content structuresWork closely with content teams to ensure high content quality, search relevance, authority, and long-term valueLead or support client-facing SEO / GEO projects, clearly communicating insights, strategies, and resultsTranslate hands-on experience into repeatable frameworks, processes, or productized capabilitiesContinuously monitor changes in search and AI-driven discovery ecosystems and adjust strategies accordinglyRequirements3+ years of hands-on SEO experience, with SEO / GEO agency (client-service) background strongly preferredStrong proficiency with GA4, GSC, Google Trends, Semrush, AhrefsSolid understanding of traffic growth strategies, pSEO execution, and content-driven SEODeep experience in traffic analysis, attribution, and performance measurement, beyond surface-level metricsStrong client communication skills — able to explain complex analyses and strategies clearly and confidentlyExperience with SEO tools or growth/analytics products (as a power user or contributor) is a plusHighly self-motivated, execution-focused, and comfortable working in fast-moving, ambiguous environmentsWorking Style & Team FitComfortable joining evening meetings to collaborate with China-based teams (cross-time-zone communication)Able to thrive in a high-efficiency startup environment with rapid iteration and high ownershipOutcome-oriented mindset — focused on impact, not just task completionNice to HaveExperience managing large-scale or multi-project SEO initiativesFamiliarity with AI search, Agent-based search, or Generative Engine Optimization (GEO)Ability to produce high-quality analytical reports or external thought-leadership contentIf you want, I can also:Rewrite this into a more market-friendly / recruiter-optimized versionUpgrade it to a Lead / Head of SEO roleAdd a short company pitch + growth vision section tailored for AI / GEO positioning