Sr Strategy & Planning Associate, Pickup Consumer Lead

About The RoleAs we aim to double the size of our Pickup business by 2026, understanding the who, what, where, and why of our consumer is critical. We are looking for a Senior Operations Manager to own Consumer Insights for Pickup. You will be responsible for decoding consumer behavior-understanding incremental usage versus cannibalization-and defining the portfolio fit for Pickup across our global suite of markets to drive top-line growth.What You'll Do Consumer Behavior Strategy: Analyze complex data sets to understand consumer adoption, frequency, and retention. You will answer critical questions: Why do users choose Pickup? Who are they? When and where do they order?. Portfolio Fit & Segmentation: Define the role of Pickup within the broader Uber Eats ecosystem across different markets (US, UK, Japan, etc.). You will identify "Pickup-only" geos or specific day-part opportunities to capture untapped TAM. Awareness & Growth: Manage the strategy for consumer awareness investment (EUP/CRM). You will optimize our ~1.5%-2% EUP spend to drive maximum incremental trips while monitoring the impact on the wider marketplace. Product Influence: Translate consumer insights into product requirements. You will work with the Product team to refine "User Aware Nudges," "Eats on the Way," and carousel rankings to improve conversion. Performance Tracking: Own the consumer-facing metrics (Active Eaters, Frequency, Retention) and build the feedback loop to local teams to adjust their growth strategies. Basic Qualifications 4+ years of experience in operations, data analytics, strategy, or consumer insights Data Proficiency: Strong SQL skills are required. You must be able to pull your own data and build models to understand consumer lifecycle and unit economics Problem Solving: Ability to translate complex data into clear, actionable strategic recommendations for leadership Bachelor's degree Preferred Qualifications Experience in consumer lifecycle management or growth marketing Experience designing and executing A/B tests or consumer experiments For Chicago, IL-based roles: The base salary range for this role is USD$118,000 per year - USD$131,000 per year. For New York, NY-based roles: The base salary range for this role is USD$131,000 per year - USD$145,500 per year. For San Francisco, CA-based roles: The base salary range for this role is USD$131,000 per year - USD$145,500 per year. For all US locations, you will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. All full-time employees are eligible to participate in a 401(k) plan. You will also be eligible for various benefits. More details can be found at the following link https://jobs.uber.com/en/benefits.