EverPro - Senior Marketing Automation Manager (Remote, US)

Responsibilities Own and drive the end-to-end lifecycle marketing strategy across acquisition, nurture, conversion, onboarding, retention, expansion, and advocacy, with clear performance goals tied to pipeline contribution, conversion rates, customer retention, and lifetime value. Translate business priorities into lifecycle programs that materially improve funnel performance, customer engagement, and revenue outcomes. Establish clear success metrics and reporting frameworks to evaluate lifecycle effectiveness, incremental lift and ROI. Lead the consolidation and migration of multiple brands from various marketing automation platforms into Marketo, owning both strategy and execution across campaigns, programs, content, and landing pages. Own and optimize Marketo instance(s) to meet the needs of individual solution brands, leveraging advanced automation, personalization, dynamic content, and scalable program design. Develop and maintain a clean, scalable data architecture that supports segmentation, scoring, attribution, and closed‑loop reporting across the lifecycle. Manage and oversee day‑to‑day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging and deployment of one‑time, recurring, triggered, and dynamic campaigns. Continuously optimize existing automated programs and launch new initiatives based on customer insights, behavioural data and performance trends. Analyze content, messaging, CTAs, landing pages and funnel performance to inform strategy and drive ongoing improvement. Proactively troubleshoot technical issues related to data integrations, lead scoring, CRM sync, and campaign execution prior to launch. Partner closely with Demand and Digital teams to align lifecycle programs with lead quality strategy, acquisition performance and funnel efficiency. Act as a core lifecycle partner to Customer Marketing, aligning onboarding, retention, expansion and advocacy programs to customer needs, adoption milestones and growth opportunities. Collaborate with Sales, RevOps and Product teams to ensure lifecycle programs support sales motions, customer experience and roadmap priorities. Own lifecycle prioritization and roadmap planning, making clear trade‑offs based on business impact, resource constraints and performance data, not just inbound stakeholder requests. Create a culture of curiosity, experimentation and operational rigor, continuously improving how lifecycle work is planned, executed and measured. Lead, mentor and grow a team of lifecycle and marketing automation specialists, developing deep subject‑matter expertise and a strong ownership mindset. Set clear expectations, provide coaching and ensure high standards for execution, quality and accountability across the team. Qualifications 7+ years of experience in lifecycle marketing, marketing automation, marketing operations or a related field; SaaS and/or B2B experience strongly preferred. 3+ years of people leadership experience, including leading teams through platform migrations or complex cross‑functional initiatives. Deep Marketo expertise required; Marketo certification strongly preferred. Hands‑on experience with multiple MAPs (e.g., HubSpot, Pardot, Eloqua, Acoustic, Marketo) and demonstrated success migrating between platforms. Proven ability to build and execute full‑funnel lifecycle strategies that drive measurable business outcomes while adhering to compliance and data governance standards. Strong working knowledge of Salesforce and CRM‑MAP integrations supporting personalization and closed‑loop reporting. Experience designing scalable data architecture for segmentation, scoring, attribution and reporting. Strong analytical skills with the ability to translate performance data into actionable strategy and prioritization decisions. Advanced familiarity with HTML/CSS. Excellent project management skills, including intake management, prioritization, and cross‑functional stakeholder leadership. Comfortable operating in a fast‑paced, high‑growth, and evolving environment. Exceptional verbal and written communication skills. Strong attention to detail and operational discipline. MAP and/or Salesforce Admin certifications are a strong plus. Location Remote, US. The role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations throughout North America. The candidate must be eligible to work without sponsorship. Benefits and Perks Flexibility to work where/how you want within your country of employment – in‑office, remote, or hybrid. Continued investment in your professional development. Day 1 robust health and wellness benefits, including an annual wellness stipend. 401k with up to a 4% match. Flexible and generous (FTO) time‑off. Employee Stock Purchase Program. EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. #J-18808-Ljbffr