[WEBTOON] Head of Marketing, D Comics

About the RoleWEBTOON is becoming the home for Marvel and Disney comics — a new subscription app where fans read, collect, and stay connected to the stories and characters they love. We're building the definitive destination for Marvel/Disney IP, and we're looking for a Head of Marketing to own how we grow it in the US market.This role reports directly to the Head of U.S. New Initiatives, and leads the full marketing function: strategy, execution, team, and budget. You'll work closely with Product, Ops, and Business Strategy — and directly with Disney/Marvel stakeholders.The core of the job is subscriber growth and retention. Beyond that, it's about making sure WEBTOON earns its place as the go-to home for Marvel fans — not just through paid spend, but through the communities, creators, and cultural moments that matter to this audience.Responsibilities1. Acquisition & RetentionOwn subscriber growth across paid media, influencer-driven campaigns, SEO/ASO, and new channel developmentBuild and manage performance marketing with a clear focus on CAC, ROAS, and conversion efficiencyOwn creative direction across all marketing output — briefs, campaign concepts, and asset reviews — whether produced in-house, by agencies, or by external creatorsOwn the email lifecycle: onboarding, engagement, and win-back flows2. Community & SocialIdentify and activate the creators, influencers, and community leaders who carry genuine credibility with the Marvel/comics audience — across TikTok, YouTube, podcasts, Reddit, Discord, Facebook groups, and beyondBrief creators, shape content angles, and ensure output aligns with brand direction while preserving the authenticity that makes each voice effectiveOwn the platform's official social channels: voice, content strategy, and publishing cadenceEstablish a framework for always-on community engagement, not solely campaign-driven activation3. Brand & Partnerships Lead co-marketing activations with Disney/Marvel — including film and series releases, gaming properties, and other high-profile IP momentsManage the Disney/Marvel brand relationship on a day-to-day basis: approvals, compliance with brand guidelines, and long-term partnership healthDrive fan engagement through conventions (NYCC, SDCC, and regional events) and coordinated on-the-ground activationsDevelop affiliate and co-marketing relationships with complementary subscription businesses and entertainment brandsWhat We're Looking ForRequirements10+ years in marketing, with at least 3 years in a team or functional leadership roleGenuine affinity for Marvel Comics and pop culture Proven track record growing a subscription app, with ownership of the full acquisition-to-retention funnel and measurable resultsExperience building and managing influencer and creator programs: identifying the right voices, directing their content, and measuring impactDemonstrated ability to open new channels and forge partnerships from the ground upStrong creative instincts and the ability to direct creative work, provide actionable feedback, and consistently raise the bar on outputHigh resilience and bias for action — this is a fast-moving environment with a high standard of executionPreferredExperience operating under a major IP licensor's brand guidelines while maintaining a distinct product identityActive presence in Marvel, graphic novel, or comics fan communitiesBackground in media, entertainment, or gamingSalary Range and Description$180,000 - $240,000 / annuallyPlease note, the above range is listed in USD.