Marketing Manager
Company DescriptionOur client is a globally recognized leader in the music and entertainment industry, operating across recorded music, publishing, merchandising, and audiovisual content in over 60 countries. The organization is dedicated to innovation, creativity, and delivering exceptional experiences to music fans worldwide.Role OverviewWe are seeking a creative, data-driven Associate Manager – Audience Development to lead and execute omni-channel marketing campaigns. This role focuses on driving fan engagement through strategic email and SMS marketing, leveraging data insights to improve customer journeys, retention, and lifetime value.Key ResponsibilitiesDevelop and execute email & SMS marketing strategies to drive engagement, retention, and revenueManage campaign calendars and ensure timely delivery aligned with business goalsAnalyze campaign performance and optimize using A/B testing and segmentationCollaborate with cross-functional teams (eCommerce, Creative, Analytics, Product)Build personalized customer journeys and lifecycle marketing campaignsGenerate reports and present actionable insights to stakeholdersStay updated with industry trends and CRM best practicesOptimize audience targeting, messaging, and campaign performanceRequired Skills & Qualifications2–5 years of experience in Email/CRM MarketingStrong expertise in:Email & SMS marketing strategiesCustomer segmentation & journey mappingPerformance optimization & analyticsStrong analytical and data interpretation skillsExperience with personalization and retention strategiesExcellent project management and organizational skillsStrong communication and stakeholder management abilitiesAbility to work in a fast-paced, dynamic environmentPreferred SkillsExperience with ESP platforms (e.g., Attentive)Basic knowledge of HTML/CSSExperience with Adobe Suite (Photoshop, Illustrator, InDesign, Dreamweaver)Interest or familiarity with Hip-Hop / R&B music genresAdditional DetailsOnsite role – relocation not providedPay Range- $15-$20/hr on W2No C2C or third-party submissionsImmediate joiners preferred