Marketing Manager

Department: MarketingLocation: St. PetersburgCompensation: $55,000 - $60,000 / yearDescriptionRise Collective - Marketing ManagerRole Information:Title: Marketing ManagerLocation: St Petersburg, Florida (FL)Department: MarketingCompany: Rise CollectiveSupporting Links:https://rise-collective.com/Company Overview:Rise Collective thrives on collaboration and expertise, uniting diverse brands to elevate hospitality, design, and real estate. From premier vacation rentals to custom home builds and expert real estate services, we prioritize seamless experiences and lasting relationships, guiding clients every step of the way. The Rise Collective is a vertically integrated platform operating across hospitality, real estate, media, design, construction, tax strategy, wealth strategy, and luxury rentals.Compensation:$55,000-$60,000/yearCan increase depending on years of experience & expertiseRole Overview:The Rise Collective is seeking a highly organized, performance-driven Marketing Manager to support and coordinate marketing initiatives across our portfolio of hospitality, real estate, luxury rental, media, and service-based brands.This role is ideal for someone who thrives in a fast-paced environment, understands both creative marketing and operational execution, and can manage multiple marketing channels while driving measurable business results. The Marketing Manager will work closely with leadership, the CMO, and the strategy team to coordinate campaigns, improve systems, build scalable marketing processes, and support revenue growth across assigned brands.What Success Looks Like:Marketing initiatives are launched efficiently and on schedule across assigned brandsIncreased lead flow, bookings, and revenue across marketing channelsImproved KPI visibility and reporting accuracy across campaignsStrong collaboration and communication across marketing, creative, SEO, and leadership teamsScalable marketing systems, SOPs, and operational workflows implemented across the organizationConsistent execution focused on measurable business growth and incremental impactKey ResponsibilitiesMarketing Strategy & Campaign Coordination:Coordinate marketing channel launches and campaign rollouts with internal team leads to ensure initiatives are executed efficiently and driving incremental business impactAssist the CMO and strategy team with ad-hoc marketing initiatives, launches, and cross-brand projectsHelp organize marketing priorities, timelines, and deliverables across assigned brandsSupport traffic planning and full-funnel marketing strategies across paid, organic, email, SMS, SEO, social, influencer, and direct booking channelsOrganic Social Media Coordination:Coordinate social media calendars, campaign schedules, and content publishing across assigned brandsWork alongside creative, video, and content teams to ensure consistent brand execution and posting cadenceMonitor engagement, audience growth, and platform performance KPIsHelp organize on-site content shoots, influencer content, and social campaign initiativesSEO, Local Search & Content Coordination:Coordinate with the SEO team on website optimization initiatives, keyword targeting, content strategy, Google Business Profile optimization, and organic growth opportunitiesHelp organize SEO priorities, timelines, and deliverables across assigned brandsAssist in tracking SEO, local search, and organic traffic performance metricsCoordinate blog content, backlink initiatives, website updates, and local search optimizations with internal and external SEO partnersEmail & SMS Marketing Coordination:Coordinate email and SMS campaign calendars, launches, and lifecycle marketing initiativesWork with creative and copy teams to ensure campaigns align with brand goals and promotional timelinesMonitor campaign KPIs including open rates, click-through rates, conversions, and attributed revenueHelp ensure campaigns and opt-in processes align with TCPA/TCR and marketing compliance standardsWebsite & Funnel Coordination:Coordinate website updates, landing page launches, and funnel optimization projects with web and design teamsHelp organize UTM tracking, attribution setup, and conversion tracking across campaignsAssist in improving customer journeys and direct booking funnel performanceMonitor website and funnel KPIs to identify opportunities for optimizationCommunity Outreach, Public Relations, Local Partnerships & Hospitality Marketing:Coordinate local partnership opportunities, vendor relationships, and community outreach initiatives for hospitality brandsAssist with outreach to local businesses, tourism organizations, event groups, universities, wineries, restaurants, and community partnersHelp organize cross-promotional marketing opportunities and local collaboration campaignsCoordinate influencer stays, hosted experiences, and partnership activations to drive local awareness and direct bookingsTrack partnership performance, referral opportunities, and community engagement impact across assigned hospitality brandsInfluencer & Partnership Marketing:Coordinate influencer outreach, partnership campaigns, and local collaboration opportunitiesHelp organize influencer deliverables, timelines, campaign tracking, and follow-up communicationMonitor partnership performance and campaign ROISupport relationship management with creators, local businesses, and brand partnersKPI Reporting & Performance Tracking:Coordinate daily, weekly, and monthly KPI reporting across assigned brands and marketing channelsTrack campaign performance, lead generation, CAC, ROAS, booking volume, and revenue attributionWork with leadership and team leads to identify optimization opportunities and improve marketing efficiencyIndependently monitor and optimize marketing channels based on campaign and revenue performanceHelp build and maintain reporting dashboards and marketing performance summariesSOPs, Documentation & Marketing Playbooks:Create and maintain marketing SOPs, workflows, documentation, and internal playbooksHelp standardize campaign launch processes and operational systems across brandsOrganize scalable marketing processes for new and existing businessesCoordinate documentation efforts to improve team efficiency and long-term operational consistencyQualifications & Physical Requirements:Qualifications:3+ years of marketing experience across multiple digital marketing channelsExperience in hospitality, real estate, luxury, or service-based industries preferredStrong understanding of marketing funnels, lead generation, and conversion strategyExperience with Meta Ads, Google Ads, SEO, email marketing, and analytics platformsExperience with email marketing, SMS marketing, and campaign automation platforms preferredGraphic design experience preferred, including familiarity with Canva and Adobe Creative SuiteStrong eye for branding, creative direction, and marketing aesthetics preferredFamiliarity with platforms such as HubSpot, Guesty, Attentive, Google Analytics, Google Tag Manager, Canva, and social scheduling tools is a plusStrong organizational and project management skillsAbility to manage multiple brands and priorities simultaneouslyData-driven mindset with strong analytical and reporting skillsMust be able to independently monitor, manage, and optimize marketing performance across multiple channels and brandsExcellent communication and collaboration abilitiesPhysical RequirementsAbility to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.Must be able to reliably commute to and work in our St. Petersburg, FL office for 4 days/week. Remote considered for exceptional candidates.Benefits, Growth & Culture:Benefits:Employee benefits - Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefitsChild/Spouse benefits - Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offeredPaid Time Off (PTO): Flexible paid leave for vacation, personal days, and sick time to support work-life balanceGrowth & Culture:🚀 Incredible Growth - We are one of the fastest growing collectives in the nation. We’ve grown to 160+ employees over the past 3 years, and have developed to own and operate 14 distinct brands within our ecosystem🏦 Premium Brand & Content - Our brand focuses on the luxury side of Real Estate, Investment Services, and Hospitality. Our content is a reflection of this, and it’s rewarding working on premium Marketing campaigns🎯A-Player Culture - Our company rewards A-Player who think proactively, solve problems autonomously, and bring creativity towards finding the right solution. Work with people who’ll elevate your career and teach you the skills to ascend to new heights in your career