Sr Manager, Consumer Engagement and Lifetime Value

MarketingPermanentJob DescriptionAll about the role:The Senior Manager of Consumer Engagement & Lifetime Value is responsible for designing and executing strategies that deepen consumer relationships and maximize their long-term value. This leader will identify and understand all consumer touchpoints post purchase of an appliance and develop and implement integrated marketing programs that enhance the ownership experience—spanning onboarding, driving, consumer consumable and accessories, extended warranties our branded service and repair, cross-sells and upgrades. They will be working with IT, Analytics, Marketing and the D2C channel lead to ensure we have the right data, offers and marketing channels to develop the company’s ecosystem strategy and maximize post-purchase revenue and satisfaction.What you’ll do:Lead the holistic customer communication strategy to drive growth, sales and consume satisfactionMap all our consumer touchpoints post purchase and ensure all messaging in on-brand and consistentWork with our IT and Analytics’ team to ensure we have all and can access all the data needed to build our CLV initiativesBuild a consumer segmentation strategy that delivers the right offers at the right time through the right channelsOversee CRM and Lifecycle marketing programs, inclusive of email, direct mail, in-app and through our call centerDevelop testing, personalization, and optimization initiatives to improve engagement, retention, and conversionIncrease conversion and retention for our subscription offeringsPartnering with our Analytics’ team to develop actionable dashboards and reports to drive positive growth in our CLV initiatives.Influence senior leadership on loyalty and CRM strategies to embed customer lifetime value into enterprise prioritiesMinimum Qualifications:Bachelor’s degreeAt least 7 years of experience in consumer marketing, digital marketing or retention marketingExperience working in the D2C space for a consumer brandQualifications:Ability to create programs from inception with experience in optimizing and scaling the successful programsExcellent communication skills with strong verbal and written skillsExtremely organized and very detail-orientedAbility to work collaboratively with others in marketing within a complex organization with a lot of stakeholdersStrong presentation and communication skills, with the ability to communicate to executives in a concise and effective manner.Self-starter mindset with strong problem-solving skills and attention to detail.Benefits highlights:Discounts on our award-winning Electrolux products and servicesFamily-friendly benefitsInsurance policy planExtensive learning opportunities and flexible career pathPlease be advised that we are unable to offer visa sponsorship for this position at this time.Find more on: Electrolux Group North America: https://www.linkedin.com/company/electrolux/life/northamerica/ Electrolux Group Careers: https://career.electroluxgroup.com/global/enElectrolux Home Products, Inc. is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. If you need assistance or an accommodation during the application process because of a disability, it is available upon request through hrsnorthamerica@electrolux.com. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.