Marketing Associate

Position SummaryThe Marketing Analyst supports the development and execution of marketing programs across assigned brands and product categories. This role contributes to new product feasibility and commercialization, product lifecycle management, brand asset development, reporting and analytics, and marketing activations.Key ResponsibilitiesSupport new product feasibility by developing costing analyses, aggregating data for new item setup, and maintaining product information for commercialization. Collaborate closely with Innovation, R&D, Operations, Finance, and Supply Chain teamsPartner with Marketing Managers to ensure brand consistency across product lines, promotional materials, events, and brand communications (including sell sheets, renders, and hero imagery)Assist in coordinating social media and digital marketing efforts to engage target consumers and drive brand growth. Act as a liaison with agencies, vendors, influencers, and other external partnersSupport the development of marketing materials, packaging design, and sales collateral in collaboration with internal teams and external vendors. Ensure quality and alignment with brand standardsConduct category research and analyze market trends and syndicated data to support segmentation, targeting, and brand positioning strategies. Present insights to stakeholdersCoordinate qualitative and quantitative research initiatives, including sampling, concept testing, and sensory panelsContribute to growth strategy development and annual planning initiativesPerform other duties as assignedRequirementsMinimum QualificationsBachelor's degree in Marketing, Advertising, Business, or a related fieldAt least 2 years of marketing experience OR 1 year of related internship experienceBilingual Spanish skills preferredPreferred QualificationsExperience in social media, web, and digital/SEO marketingExperience in consumer packaged goods (CPG) or culinary environmentKnowledge, Skills & AbilitiesStrong proficiency in Microsoft Office, including Excel, PowerPoint, Word, and OutlookAbility to analyze data, create reports, and build presentationsHighly detail-oriented with strong organizational and time management skillsEffective communicator with the ability to present complex ideas clearlyAbility to collaborate cross-functionally and build strong working relationshipsStrong understanding of consumer segmentation, targeting, and brand positioningKnowledge of market trends, consumer insights, and competitive landscapeWork Environment & ConditionsHybrid work environment (in-office and remote as needed)Ability to travel as requiredPhysical RequirementsPrimarily office-based work environment with frequent sitting, standing, and computer useOccasional physical activity such as walking, bending, or reachingAbility to use standard office equipment and participate in virtual communicationsBenefits401(k)Dental insuranceEmployee assistance programHealth insurancePaid time offVision insuranceAnd more..... Equal Employment Opportunity StatementSigma Foods and the Bar-S brand are Equal Opportunity Employers. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.