Product Marketing Manager

OverviewWe’re seeking a Product Marketing Manager with a strong understanding of retail and in-store customer behavior. This role focuses on clearly positioning products, leading launches, and translating features into simple, compelling messages that resonate at the point of purchase.ResponsibilitiesDevelop product positioning and messaging grounded in real customer insightsLead product and feature launches across marketing and sales channelsTranslate product features into clear, customer-focused benefitsPartner with Product, Sales, Merchandising, and Creative teamsCreate sales enablement and in-store marketing materialsGather feedback from retail environments to refine messagingPreferred ExperienceBackground in retail, in-store marketing, merchandising, or customer-facing rolesStrong communication and storytelling skillsExperience supporting cross-functional launches