Digital Marketing Director

Job Description: Join the Marketing Team at IFS Softeon to collaborate and grow IFS Softeon's market share in the warehouse management system (WMS) industry.Establishing a world-class digital marketing practice in the realm of ABM, PPC, SEO/AEO, and digital paid media.Develop and maintain a deep understanding of IFS Softeon's target market.Set up and run 6sense ABM ads for our target market in collaboration with Marketing Manager and designers.Create multi-channel marketing campaigns.Prepare social media and email marketing content for our audience based on input from team.Edit and optimize website for SEO/AEO.Collaborate across wider company organizations to identify new areas of growth.Thoughtfully manage and engage vendors at times to accomplish ambitious goals.Report on results of digital campaigns using CRM data related to lead progression, pipeline, etc.Potentially manage and lead other team members.Requirements: Bachelor's degree7 to 10+ years of experience in B2B tech/SaaS digital marketingTeam player with a positive and collaborative natureProven track record of managing budgets and developing successful digital campaignsExperience with 6sense ABM platform is criticalExperience with HubSpot is very helpfulExperience with Google Ads and LinkedIn AdsExperience with graphic design tools and excellent design tasteStrong knowledge of SEO and AEO/LLM-related optimizationHands-on experience in WordPress or other CMS platforms, Google Analytics, and other analytics platformsExtensive social media, email marketing, and marketing automation experienceData-driven mindset with strong analytical and problem-solving abilitiesExtreme attention to detail with regards to written text and visuals.Benefits: Flexible paid time off, including sick and holidayMedical, dental, & vision insurance401K with Company contributionFlexible spending accountsLife insurance and disability benefitsTuition assistanceCommunity involvement and volunteering events