Marketing Operations Manager

Job Overview We are seeking a creative and results-driven Marketing Operations Manager to join our team in Duxbury, MA. This role is crucial in driving marketing initiatives that significantly boost our sales team's quality and quantity of leads. The ideal candidate will manage marketing vendors, implement brand strategies, and ensure seamless coordination between marketing and sales. We are looking for someone who lives and breathes our brand, who can think outside the box, and present innovative ideas to the owner and CMO. Additionally, you will be key in ensuring the ROI of webinars and in-person events. Our magic statement here is, "At Law Mom, we turn wishes into wills, dreams into trusts, and uncertainties into legacies, securing peace of mind for families today and tomorrow." Key Responsibilities Lead Management & Generation: Develop and manage lead sources to expand our referral network and improve lead quality. Implement strategies that effectively generate and deliver high-quality leads to the sales team. Create and optimize lead automation and nurture campaigns. Brand Strategy & Implementation: Implement and maintain brand strategy and guidelines across all marketing channels. Ensure all marketing communications align with the company’s brand identity and values. Collaborate closely with the owner to maintain brand integrity and consistency. Creative & Strategic Thinking: Regularly present creative and out-of-the-box marketing ideas to the owner and CMO. Develop innovative strategies to enhance brand visibility, lead generation, and customer engagement. Continuously think of new ways to connect with our target audience and stand out in the market. Marketing & Sales Coordination: Develop and implement policies and procedures for effective alignment between marketing and sales teams. Act as a liaison between the marketing team and events team to ensure smooth execution and lead follow-up. Vendor Management & ROI Accountability Manage relationships with marketing vendors, holding them accountable for delivering ROI. Regularly review vendor performance and ensure they meet agreed-upon objectives. Meet with the Chief Marketing Officer (CMO) to discuss vendor performance and align marketing strategies with ROI goals. Event & Webinar Management: Organize and ensure ROI from both webinars and in-person events, focusing on lead generation and effective pre- and post-event follow-up. Manage all aspects of events, including venue booking, logistics, and coordination with vendors. Implement strategies to maximize attendance and engagement in webinars and live events, ensuring they contribute to lead generation goals. Email Campaigns & Drip Marketing: Oversee the creation and deployment of targeted email campaigns focused on lead generation and conversion. Review and refine email automations to prioritize and convert high-quality leads. Content & Social Media: Manage social media posting and content creation to drive engagement and lead generation. Coordinate blog content creation and distribution to ensure relevance to target audiences. Manage monthly newsletters, focusing on content that aligns with lead nurturing goals. Tech & CRM Management: Identify and resolve issues in CRM systems to optimize lead management. Ensure website updates and enhancements are focused on improving lead conversion rates. Former Client Engagement: Implement post-engagement activities to generate repeat business and referrals from former clients. Advertising & Internet Presence: Optimize digital advertising campaigns and online profiles to attract and convert high-quality leads. Manage the company’s digital presence across platforms like Facebook, Instagram, TikTok, and YouTube. Systems & Tools Optimization: Maximize the use of existing marketing tools and systems to enhance lead generation efforts. Introduce new tools and technologies as needed to improve marketing operations. Business Development PRP Newsletter Adding new PRPs monthly Tteaking funnels to convert more referrals Building a schedule for regular calls/gifts/drop offs. Organizing a clear schedule for PNC gas calls, newsletters, appreciation events, gifts, etc. This person will be responsible for getting a certain number of PNC and PRP referrals monthly. Qualifications Bachelor's degree in Marketing, Business Administration, or a related field. Proven experience in a marketing operations role, focusing on lead generation, creative strategy, event/webinar management, and vendor management. Strong understanding of digital marketing, lead nurturing, and CRM systems. Proficiency with marketing tools such as Zoho, Canva, and social media platforms. Excellent organizational, project management, and analytical skills. Ability to think creatively and present innovative ideas. Passion for the brand and a deep understanding of its values and goals. Ability to work collaboratively across teams and adapt to changing priorities. Performance Expectations Increase the volume and quality of leads delivered to the sales team. Present and implement creative marketing ideas that align with the brand and drive results. Ensure marketing vendors deliver on their promises and achieve ROI. Organize successful webinars and in-person events that generate leads and ensure effective pre and post-event follow-up. Benefits Health, dental, and vision insurance. 401(k) plan with company match. Paid time off and holidays. Opportunities for professional development and career growth. Challenges & Opportunities Drive growth in lead generation and brand awareness through innovative strategies. Hold vendors accountable for performance and ROI. Plan and execute webinars and in-person events that effectively generate and convert leads. How to Apply: Please submit your resume, a cover letter outlining your relevant experience and why you are the ideal candidate for this role and a Pitch Us Your Best Idea video to gill@lawmom.com. Email Subject: “Pitch Us Your Best Idea!” Task Description: Narrator: “Hi there, future Marketing Manager! We want to see your creativity in action, and here’s your chance to shine. Your task is simple: create a 2-minute video where you pitch us a marketing idea that would help Law Mom connect with families in a fun and engaging way. Here’s how you can do it:” Candidate: “Step one: Start by introducing yourself. Give us a quick hello and tell us who you are. We love getting to know the person behind the ideas!” Candidate: “Step two: Share a creative marketing idea that would help Law Mom connect with families and promote estate planning. It could be anything – a social media campaign, a community event, a fun video series, or even a partnership idea. Remember, estate planning can feel overwhelming for families, so how would you make it feel easy, friendly, and even fun?” Candidate: “Step three: In your pitch, explain why you think your idea would be effective. What makes it unique? How would it engage our audience and encourage them to learn more about estate planning with Law Mom?” Candidate: “Remember, keep it simple and creative! We’re not looking for a Hollywood production – just your best ideas and enthusiasm. We can’t wait to see how you would help us make a difference in the lives of families. Key Points for Candidates: Introduce Yourself – A quick hello to start off. Pitch a Creative Marketing Idea – A unique way to connect with families and promote estate planning. Explain Why It Will Work – Briefly justify the effectiveness of the idea. This task is designed to showcase candidates' creativity, marketing insight, and ability to connect with Law Mom's mission, all in under two minutes!