Branded Content Strategist

Published: May 20, 2026 at 1:34 PM Tags: Careers at KPRC KPRC 2 is looking for a Branded Content Strategist to help build and scale a new generation of marketing solutions across broadcast, streaming, digital, and social platforms. This role sits at the intersection of audience behavior, storytelling, and revenue - developing branded content and integrated campaigns that deliver measurable results for clients and drive new revenue for the station. This is a player-coach role, combining strategic leadership with hands-on creative involvement. You will lead campaign development while actively shaping content, messaging, and execution to ensure it performs. This is not a traditional production or social media role. We are looking for someone who understands how audiences consume content and can turn that into marketing that drives results and revenue. Key Responsibilities 70% Strategy, Revenue, and Campaign OwnershipBuild and lead branded content and marketing strategies that generate revenue across social, digital, streaming, and broadcast platformsDevelop and execute integrated campaigns designed to drive engagement, audience growth, leads, and measurable business results for clientsPartner with sales to shape and close client opportunities by translating needs into compelling, revenue-generating marketing solutionsCreate and package scalable marketing offerings, including:Social-first campaignsShort-form video strategiesSponsored contentCreator-style storytellingIntegrated brand partnershipsOwn campaign performance end-to-end:Define success metricsTrack resultsOptimize to improve performance and revenue outcomesBuild repeatable, scalable solutions that can be sold across multiple clients and categoriesGenerate client-facing strategies and presentations that clearly connect content, audience, and business outcomesIdentify and develop revenue-generating branded content opportunities that extend Houston Life talent and station personalities beyond broadcast into social, digital, and platform-native campaigns 30% Hands-On Creative Leadership & ExecutionActively shape content execution by writing scripts, hooks, and messaging that improve performanceGuide producers and editors on format, pacing, and platform-specific storytellingStay embedded in key campaigns to ensure quality, clarity, and effectivenessDevelop prototypes and "gold standard" content to set creative benchmarksProvide real-time creative feedback during production to improve outcomes QualificationsBachelor's degree in journalism, communications, marketing, media studies, or related field - or equivalent experienceProven ability to develop and execute marketing strategies that drive measurable business results and revenueExperience in branded content, digital marketing, audience growth, or content strategyStrong understanding of platform-native storytelling and how content performs across social and digital ecosystemsAbility to translate audience insights into clear, actionable strategies and content that drives performanceStrong creative instincts, including the ability to write and shape content for impact and engagementExperience with paid social, analytics, and campaign optimization preferredAbility to present, sell, and defend ideas to clients and internal stakeholdersComfortable operating as a player-coach, balancing strategic thinking with hands-on creative involvementStrong ownership mindset - accountable for outcomes (performance and revenue), not just output Location: KPRC2 8181 Southwest Fwy, Houston, TX 77074 Application Requirements Please include your resume and portfolio or relevant work samples In addition, include one example of a campaign or project that demonstrates your ability to drive strategy, creative execution, and measurable results. We're less interested in volume and more interested in clarity - show us how you think and how your work performs. Send materials and completed application to Wes Rodda, Marketing Director at wrodda@kprc.com Click HERE to download and complete employment application. Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks. You must hold a valid driver's license and be insurable under Texas Law. No Phone Calls Please KPRC is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, KPRC will comply with applicable state and local laws prohibiting employment discrimination.