Director, Field Sales + Education

amika means friend. we're a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. we're rooted in clinical results. each product is infused with our intoxicating scent + powered by our superfruit soul, sea buckthorn. known as one of earth's most omega-rich plant sources, this potent berry nourishes your skin, scalp + strands.we're a proud pal to the planet + certified B-Corp. from sustainably sourced ingredients + recyclable packaging to our energy-saving production processes, we pledge to reduce our greenhouse gas emissions, waste + energy to reach Net Zero by 2030.having grown up in salons, we know better than anyone how important stylists are-they're our confidantes + community. Think of us as your at-home hairapist, here to empower self-expression + bring joy to your haircare experience. all hair is welcomeTM.the job:amika is looking for a Director, Field Sales + Education to lead a best-in-class field team as well as education + event initiatives to support amika's store growth in the retail channel. You will be responsible for developing and implementing education and event strategies for our North American retail partners: Ulta, Sephora US & Canada, Sephora @ Kohls and new future distribution. You will partner cross functionally (Sales, Social, PD, Trade Marketing) to align all retail facing initiatives and be the day-to-day contact.salary: $140,000-150,000 + bonuslocation: must be based in New York or California + have the right to work in the U.S.what you'll do:Corporate PlanningDevelop the field team strategy to exceed sell-through goals and build brand awareness.Build out Education strategy with retailer-specific needs - by season, launch, and year.Map out Education deliverables with resources needed to support retailer expectations.Identify brand competitors within each retailer by key SKU/launch for a frame of reference when developing trainingsFull ownership of Education and Field budget. Create, track, and optimize monthly budgets for all field and education needsDevelop solution-oriented, forward-thinking programs to meet ever-changing business needsRetailer TrainingsDevelop training content & curriculum for retailers & field team supportLead Sephora and Ulta corporate trainings: New Store Opening guidelines, Ulta SDE's district trainings, Salon Brand FeaturesDiscover new ways to educate remotely via technology, including webinars, zoom, etc.Assist with tailoring assets for International and small specialty accountsTeam DevelopmentLead field team providing analytics and tools needed to reach and exceed sales targetsPartner with account managers to build sales goals by door/region and field KPIs in alignment with total B&M forecastDeliver on company objectives by driving effective launch plans and tailored differentiation strategies across channelsPlan store gratis, sampling, events, collateral and GWPs to support product priorities aligning with internal budgetContinue to evolve field team career development by strengthening structured career paths, investing in skill-building initiatives, and fostering a culture of continuous learning and internal mobility.Event DirectionOwn store-level & FSC event strategyPartner with cross-functional teams for large-scale events such as SMC, Sephoria, FLC + UBWDevelop innovative Event & Training in a Box strategies, including collateral, gratis, TOAsFacilitate elevated events and trainingsmust haves:7+ years of progressive experience in field sales, education, or brand management within the professional beauty, salon, or consumer packaged goods industry3+ years in a leadership role, managing high-performing, geographically distributed field and/or education teamsProven track record of developing and executing strategic sales plans across multiple levels (store, regional, national) with measurable resultsExperience in budget management, forecasting and P&L oversightDeep knowledge of field team KPIs and how to track, manage, and optimize performance across field sales and education rolesStrong understanding of retail dynamicsStrong presentation and communication skills, with the ability to develop compelling sales tools, promotional materials, and brand messagingExcellent organizational and planning skills; able to lead multiple projects and priorities in a fast-paced environmentHighly collaborative mindset with experience working cross-functionally (marketing, education, distribution)Willingness to travel 30-50% of the time to support team development, relationship building, and field executionBachelor's degree in Business, Marketing, or related field (MBA a plus)ready to apply?