Part-Time Social Media Coordinator (Hybrid)

Part-Time Social Media Coordinator (Hybrid) Cali’s Corner Store – Buffalo, NY Sister brand to Satisfied Mind Pay: $20/hour Hours: Starting at ~6 hours/week Schedule: Flexible Location: Hybrid (must be local to Buffalo, NY) Job Summary Cali’s Corner Store is seeking a Part-Time Social Media Coordinator to create, post, and engage content across Instagram, with light support on TikTok and YouTube. This role is ideal for someone in college or recently graduated who is passionate about short-form video, community-driven content, and building a brand from the ground up. This is a hands-on content creation role, not a scheduling-only position. You’ll be responsible for capturing content in-store, editing short-form video, publishing posts, and engaging with the community online. You will report directly to a Marketing Consultant (on retainer) and collaborate closely with the store team. Key Responsibilities Social Media Content Creation Create short-form video content (Instagram Reels priority) Capture in-store content featuring products, employees, and Buffalo culture Produce educational and explainer-style posts (products, trends, highlights) Collaborate on content with other local Buffalo businesses Posting & Engagement Publish content with an outcome-based approach (quality focused) Engage with followers, respond to comments, and support community growth Stay current with social media trends while maintaining brand voice Brand & Event Support Participate in select in-store activations and collaborations Opportunity to act as a brand rep at local events (paid separately as hours grow) Platforms Primary: Instagram Secondary: TikTok, YouTube (light involvement) Job Requirements Must be local to Buffalo, NY Available to be in-store approximately 3–4 hours per month for content capture Comfortable filming and editing short-form video (phone-first workflows are fine) Familiarity with Instagram Reels, trends, and native editing tools Strong visual taste and attention to detail Ability to manage time independently and work around store schedules Preferred Qualifications Currently enrolled in college or recently graduated Background or interest in social media, marketing, communications, or content creation Experience creating content for a brand, business, or personal project Engagement-driven mindset (follower count not required) Application Instructions (Important) Please include links to social media accounts where you have created content. This can be: A personal account, or An account you managed or contributed to for a brand, business, or job Follower count does not matter. We are evaluating content quality, engagement, and creative instincts. Growth Opportunities Potential for increased weekly hours Paid event and brand ambassador opportunities Opportunity to contribute to Satisfied Mind social content over time Cali’s Corner Store is part of a growing, community-focused brand ecosystem. If you’re excited to create real-world content that people actually engage with, we’d love to see your work. Apply on Indeed with your links and a brief note about your interest. Job Type: Part-time Pay: $20.00 per hour Expected hours: 3 – 8 per week Work Location: Hybrid remote in North Tonawanda, NY 14120