Marketing Coordinator/Researcher

Description* No C2C!!Job Title: Senior Researcher, Consumer ResearchLocation: Cincinnati, OH / Chicago, IL* No C2C!!Overview The Senior Researcher, Consumer Research role is responsible for uncovering the "why" behind consumer behavior and translating insights into compelling, actionable business recommendations. This position blends qualitative and quantitative research to develop human-centered narratives that inform strategy and drive meaningful customer experiences. The role operates as a strategic partner, integrating behavioral data with consumer insights to influence business decisions.Key ResponsibilitiesLead and independently execute end-to-end consumer research projectsDesign research approaches, including questionnaire development and study methodologyConduct qualitative and quantitative analysis to extract actionable insightsSynthesize findings into clear, compelling deliverables and presentationsIntegrate multiple data sources to develop a holistic understanding of consumer behaviorIdentify business problems and determine when consumer research can provide solutionsTranslate complex data into storytelling that drives business actionCollaborate cross-functionally with stakeholders in a fast-paced, evolving environmentIdentify opportunities to automate research processes and improve scalabilityQualifications & SkillsStrong understanding of both qualitative and quantitative research methodologiesExperience scoping and executing a variety of consumer research initiativesFamiliarity with research tools such as SPSS, R, Python, Qualtrics, SurveyMonkey, Forsta, QuestionPro, or similar platformsAbility to work with diverse data types and integrate insights effectivelyStrong analytical, critical thinking, and problem-solving skillsExcellent communication and interpersonal skillsAbility to thrive in ambiguous, rapidly changing environmentsHighly collaborative with a team-oriented mindsetSelf-motivated with strong ownership and accountability