Social Media Director

Our client is seeking a Director of Social Media & Cultural Impact to lead organic social and influencer marketing strategy at a high-growth, consumer-facing brand. This role will own the full ecosystem of organic social, creators, and cultural engagement—driving brand relevance, audience growth, and measurable business impact.This leader will partner cross-functionally across Brand, Media, PR, Insights, and Legal, while managing both internal teams and external agencies to execute best-in-class social strategy.Key ResponsibilitiesSocial Strategy & Organic LeadershipServe as the strategic lead for external social and influencer agencies, setting direction, KPIs, and performance expectationsDefine and execute a long-term vision for organic social across key and emerging platforms (e.g., TikTok, Instagram, X, YouTube Shorts)Oversee the full content ecosystem, including campaign planning and real-time cultural momentsDevelop and manage content calendars based on insights, trends, and performance dataEstablish platform-specific strategies, cadence, and optimization approachesLead development of creative content across in-house, creator, and agency channelsBuild and lead a comprehensive influencer strategy, including always-on programs and campaign-based activationsIdentify and manage a diverse network of creators aligned with brand positioningOversee partner selection, negotiations, and performance measurementIntegrate influencer storytelling into broader marketing initiativesCommunity Management & Brand VoiceLead community management strategy across social platformsEnsure timely, authentic, and brand-safe engagement with audiencesEstablish governance standards including brand voice, escalation protocols, and crisis responseMonitor social conversations and determine appropriate engagement strategiesPerformance, Insights & OptimizationOwn social performance tracking, reporting, and optimizationTranslate insights into actionable recommendations for leadershipConduct competitive and cultural analysis to inform strategyShare learnings across marketing teams to influence broader initiativesStay ahead of cultural trends, platform innovation, and audience behaviorTranslate insights across music, sports, entertainment, and lifestyle into scalable ideasEnsure brand participation in culture feels authentic and additive—not reactivePaid PartnershipsLead strategy and execution of paid partnerships across social and creator channelsIdentify and manage partnerships with creators, publishers, and platformsEstablish KPIs and performance frameworks for partnership initiativesCollaborate cross-functionally to ensure compliant and effective executionAct as a subject matter expert on social and cultural strategyPresent data-driven recommendations to senior leadershipPartner with cross-functional teams to integrate social into broader marketing effortsBuild and develop a high-performing social teamQualifications12+ years of experience in social media, influencer marketing, or related fieldsStrong background in social strategy, content development, and analyticsExperience managing agencies and cross-functional stakeholdersHigh emotional intelligence and strong communication skillsProven ability to influence senior leadership and drive alignmentEntrepreneurial mindset with a bias toward action and innovationWhat They're Looking ForA hands-on leader who takes ownership and drives resultsA strategic thinker who brings both ideas and executionA collaborative partner who builds strong relationships across teamsSomeone who thrives in fast-paced, high-growth environmentsA leader who develops talent and fosters a strong team cultureCompetitive compensation package including bonus and equityComprehensive health, dental, and vision coverageJ-18808-Ljbffr