Director of Influencer Marketing

Director, Influencer MarketingBloom NutritionIG @bloomsupps @marillewellynTikTok @bloomnuBloomnu.comAbout Bloom:Founded by wellness influencer and entrepreneur Mari Llewellyn, Bloom Nutrition is one of the fastest growing wellness brands in the US. Our mission is to help people bloom into their best selves through nutritious and delicious wellness solutions.Recognized for our innovation and growth, we're proud recipients of several awards:Forbes 30 under 30 (2023)Target Partner of the Year (2023)LinkedIn's Top Start-Ups (2023 & 2024)EY Entrepreneurs of the Year (2024)Inc. 5000 Company (2024 & 2025)NewBeauty 100 Wellness Awards (2024)Location: Austin, TX, hybrid schedule 4x onsiteReporting to: Head of Influencer MarketingJob OverviewThe Director of Influencer Marketing will lead strategy and execution across Bloom's creator ecosystem, managing multiple budgets and business priorities within our portfolio. This role blends agency-caliber rigor with in-house ownership. Reporting into the Head of Influencer Marketing and partnering closely with brand leads, paid media, creative, international teams, and external partners you will deliver best-in-class influencer programs that fuel growth, launches, and cultural relevance while ensuring consistency, scalability, and performance across DTC, retail, and international markets.Key ResponsibilitiesHelp shape and execute our influencer marketing strategy across multiple Bloom brands, launches, and evergreen creator programs, aligned to broader business objectivesManage and allocate influencer budgets across initiatives, brands, and markets, balancing brand-building and performance goalsPartner closely with brand marketing, paid media, creative, international, and e-commerce teams to integrate creators across platformsOversee creator sourcing, briefing, contracting, content feedback, and usage rights at scaleDevelop frameworks, playbooks, and operational systems to standardize influencer execution across the portfolioCollaborate with our data team to validate performance measurement and reporting, translating creator impact into clear business outcomes for senior stakeholdersMentor and manage team members, providing strategic guidance, prioritization, and career developmentStay ahead of creator, platform, and cultural trends to continuously evolve Bloom's influencer marketingLead agency relationships and external partners, setting clear scopes, KPIs, and performance expectationsWho You AreA seasoned team leader; comfortable owning complex, multi-brand programs with overlapping priorities and stakeholdersHighly collaborative, with the ability to influence without friction across teams and geographiesBoth strategic and hands-on–able to set vision while ensuring operational excellenceData-literate and performance-minded, but equally fluent in creative, culture, and storytellingCalm under pressure, organized, and confident navigating a fast-paced environmentSkills and Qualifications8-10+ years of experience in influencer or creator marketing, ideally with agency experience/multi-brand exposureProven track record managing large budgets and delivering influencer programs tied to measurable business resultsDeep understanding of the creator ecosystem across TikTok, Instagram, YouTube, and emerging platformsExperience integrating influencer content into paid media, affiliate, and performance marketing strategiesStrong stakeholder management skills, with experience working across brand, paid, creative, and international teamsDemonstrated ability to build scalable systems, processes, and playbooksExperience managing and developing high-performing teamsFamiliarity with influencer platforms and reporting tools (e.g., CreatorIQ, CreatorCore, GRIN, etc)Clear, confident communicator with executive presence and strong written skillsBenefitsFun and inclusive work environment with a super collaborative teamAccess to Company Insurance (Health, Dental, Vision)Company-wide events401(k) plan that the company matches because your future should bloom as wellGenerous PTO because work-life balance is importantA brand new company laptop (yes, it's Apple)Access to all the Bloom supplements and swag so you can bloom into your best self!Bloom is an equal opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply.This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of skills, efforts, duties, responsibilities, or working conditions associated with it. The company reserves the right to modify the duties or assign additional duties as necessary.