Retail Marketing Manager

Retail Product Marketing ManagerLocation: New York CityExperience: 5+ years of experience in retail product marketing, commercialization, or go-to-market executionOwn retail commercialization and help drive retail growth and launch impact.This isn’t a lateral move. We built Loop by going all in from day one. You’ll lead retail product launches from commercialization planning through in-market execution, owning how our products show up across key retail accounts — assortment, pricing, positioning, merchandising, and the story we tell retailers. You’ll translate product strategy into retail GTM that moves sell-in and sell-through. All yours. If you’ve mastered retail commercialization and you’re ready to break the rules that no longer work, this is where you do it.The roleYou step into ownership. You move fast and take responsibility for what you build. You focus on work that matters, not on noise that slows things down. You’ll drive retail commercialization across key accounts — partnering closely with Retail Sales, Brand & Product Marketing, Supply Chain, Operations, and Product Development to land launches that are operationally ready, commercially optimized, and on-brand. You set the timelines, call the assortment and merchandising priorities, and decide where retail marketing investment goes.What you’ll do (and what you won’t)You own retail product launches end-to-end — from commercialization planning to in-market execution — on time and on commercial targetYou build retail-specific GTM plans — launch timelines, retailer storytelling, assortment positioning, merchandising support, and promotional strategy — tailored to the account, not copy-pastedYou make decisions based on signal, not volumeYou turn consumer insights, retailer feedback, and competitive analysis into real calls on assortment, pricing, and positioning — not slide decks that sit on a shared driveYou spot whitespace, optimize product-market fit by account, and push for the assortment moves that grow the channelYou partner across Sales, Creative, Operations, and Product to make sure launches are operationally feasible and commercially impactful — and you call out trade-offs before they cost the launchYou track sell-through, velocity, and assortment productivity across key accounts, run post-launch reviews, and feed the learnings back into the next launchYou build things that scale, improve, or change how we workYou won’twait for endless approvalshide behind processescruise quietly in the backgroundHow you’ll succeedWe look for people who think big, stay curious, and aren’t afraid to go all in to make things happen. You’ll succeed by landing launches on time and on commercial target, driving sell-through and velocity across key retail accounts, and making retail partners want to bet bigger on Loop the next time around. Strategy plus execution. Data plus instinct. Alignment without the meetings.What you’ll bring5+ years in retail product marketing, commercialization, or retail GTM — ideally launching consumer products into national or specialty retail accountsDeep fluency in retail commercialization, assortment strategy, pricing architecture, and merchandising execution — you know what moves through a retailer’s door and what stallsA track record of turning consumer insight and market trends into retail-ready positioning, retailer pitch stories, and merchandising that actually sellsYou read the data — sell-through, velocity, channel performance — and use it to make sharper calls, not to justify the ones you’ve already madeYou’re comfortable with change and ambiguityStrong project management chops — you manage timelines, dependencies, and stakeholders across Sales, Marketing, Product, and Ops without dropping ballsYou know when work is ready to ship, and when it can evolveYou want your work to matter, not just existLoop isn’t for everyone. We might not be a match if you:Wait for direction instead of taking initiativeMistake activity for impactFeel uneasy when things are still taking shapePrefer alignment meetings over decisionsStill listening?Good. We are not looking for people to watch from the sidelines. Loopers step in, speak up and go for more. More firsts. More growth. More: “I can’t believe we did that.” If you are like that too, press that beautiful apply button and let’s talk.Why work at LoopAt Loop we cut through the noise, so the work that matters actually lands. We go all in on impact, connection, and growth. And you’ll feel that the moment you walk in. You’ll know people across teams fast, because candor is care, wins are celebrated loudly, and fun is taken seriously. And when you go all in at work, you also go all in on life. That’s why we give you 32 vacation days, enough time to recharge, travel, or dive headfirst into whatever makes you happiest.Based on internal benchmarks and market data, we expect the salary range for this role in our New York City office to be $100,000 - $130,000 per year. Loop takes into consideration a wide range of factors when making compensation decisions, including but not limited to experience, skill sets, qualifications, education, and other business and organizational needs. Final salary is based on a number of factors such as location, relevant prior experience, and specific skills or expertise. Please note that the range listed is just one component of Loop's total rewards.