Content Marketing Manager

OverviewPlacement Type:N/ASalary:$95,000-105,000 SalaryStart Date:Jun 1, 2026NOTE: Salary 95K - 105K (OTE of 115K) / Location Hybrid in Alpharetta, GA (in office 2X week)As Content Marketing Manager, you will own the strategy, systems and execution of content, driving measurable pipeline impact. You will lead the development of an AI-enabled content engine that supports demand generation, product marketing and brand initiatives across the full buyer journey. This includes building the workflows, processes and standards that allow content to be produced faster, with higher quality and with direct alignment to revenue outcomes. Working closely with Demand Generation, Product Marketing, Sales and cross-functional teams, you will ensure content is operationalized, distributed and continuously optimized based on performance data.This role reports to the Head of Global Revenue Marketing.Performance Objectives:Content StrategyEvolve the global content strategy aligned to pipeline, revenue and category positioningTranslate business priorities and campaign briefs into clear content roadmapsEnsure content strategy spans the full funnel, from awareness through conversion and expansionExecute a zero-click content strategy that delivers value directly within channels (LinkedIn, email, search results), reducing reliance on clicks while increasing reach, engagement and brand authorityAI-Enabled Content Production SystemDesign and operationalize a scalable, AI-supported content production engineDevelop workflows, prompts and processes that transform content campaign briefs into high-quality, channel-ready contentEstablish standards for content reuse, repurposing and modular content developmentImprove production efficiency without compromising brand voice or qualityContent ExecutionOwn the editorial calendar and content library aligned to campaign priorities and business goalsLead the creation and repurposing of high-impact content across formats (thought leadership, reports, campaigns, web, email, social)Ensure consistency in brand voice, messaging and quality across all channelsPartner with internal SMEs and external resources to produce differentiated, credible contentPipeline & Campaign AlignmentPartner with Demand Generation, Product Marketing and Sales to develop content that drives pipeline and accelerates dealsEnsure all major campaigns are supported by content mapped to buyer journey stages and conversion goalsAlign high-value offers (HVOs) and supporting content to measurable campaign outcomesSupport sales enablement with relevant, high-performing content assetsPerformance Measurement & OptimizationDefine and measure KPIs for content performance continuously refining the content strategy based on the dataTrack and report content's contribution to engagement, conversion and pipeline influenceCross-Functional LeadershipServe as the central point of coordination for content across marketing, sales and partner teamsEnsure content workflows are clearly defined, scalable and consistently executedProactively identify risks and opportunities to improve content executionWhat Success Looks Like In The RoleIn 30-Days You Will:Build a deep understanding of our ICP, buyer's journey, product positioning and current campaign strategyAudit existing content, performance, workflows and tools to identify gaps and inefficienciesEstablish relationships with Demand Generation, Product Marketing, Sales, Contractors, SEO agency and SMEsTake over a working editorial calendar aligned to current campaign priorities (shared cross-functionally)Manage SEO/content agency including the relationship and outcomes associated with themIdentify initial opportunities to introduce AI into content workflowsGet plugged in to marketing tools: WordPress, Claude, Chat.GPT, Salesforce, GA4, Looker Studio, BigQuery, etc.In 6-Months You WillImplement core AI-supported content workflows (brief to creation to distribution to optimization)Measurably increase content production velocity while maintaining quality and brand consistencyEnsure all integrated campaigns are supported by content mapped to buyer journey stagesDemonstrate measurable contribution of content to pipeline (engagement, conversion and influenced pipeline)Report monthly and quarterly on content performance and process optimizationsOperate independently in managing content strategyDrive impression growth, AI traffic and conversions through SEO by optimizing content to be easily interpreted, surfaced and cited by AI-driven search and generative enginesIn 12-Months You WillOwn a fully operational, scalable content engine that supports global campaign executionDemonstrate consistent, measurable impact on pipeline generation and revenue progressionInfluence campaign strategy, messaging and positioning based on content performance insightsEstablish Profisee as a credible and differentiated voice in the market through thought leadershipContinuously improve efficiency and output through advanced use of AI and process optimizationAct as a strategic partner across marketing and sales in how content drives business outcomesappLI-AE1