Product Marketing Specialist (Change Management)

Role: Product Marketing Specialist, Change ManagementDuration: 12 - 18 monthsHours: 40 hours/weekLocation: 100% RemoteWe're partnering with a globally recognized investment management firm undergoing a large-scale transformation of its data and operating model following a recent enterprise platform implementation.This is a high-impact consulting engagement focused on driving adoption, alignment, and behavioral change across a complex organization. The role sits at the intersection of product marketing, internal communications, and change management-with a strong emphasis on strategic influence over execution.What You'll DoThis is not a traditional product marketing role. You'll act as a trusted advisor to stakeholders, helping guide how teams understand, adopt, and engage with new tools and processes.Key responsibilities include:• Lead change management and adoption strategies tied to enterprise platform transformation• Drive stakeholder alignment across cross-functional teams and leadership• Develop and execute internal communications strategies (email campaigns, content hubs, messaging frameworks)• Translate complex technical concepts into clear, compelling storytelling for internal audiences• Design and deliver training, enablement materials, and adoption programs• Create internal-facing assets including:• Messaging frameworks & narratives• Training materials & playbooks• Internal campaigns & content (SharePoint, blogs, newsletters)• Roadmaps, dashboards, and reporting visuals• Partner closely with product, engineering, and business teams to ensure consistent positioning and engagementWhat Success Looks Like• Increased adoption and engagement across internal teams• Clear, consistent messaging that resonates across diverse stakeholders• Strong executive alignment and confidence in communication strategy• Measurable impact on behavior change and platform utilizationWhat We're Looking ForMust-Haves• 10+ years of experience in Product Marketing, Product Management, or related field• Proven ability to operate in a consultative, stakeholder-facing role• Exceptional communication and storytelling skills (written and verbal)• Experience influencing cross-functional teams and senior leadership• Background in SaaS, data platforms, or technology-driven environmentsHighly Preferred• Experience in Change Management or Organizational Transformation• Strong track record driving adoption of new tools, platforms, or processes• Experience with internal communications strategy and content ecosystemsNice to Have