Senior Multi Media Specialist 2026-01275

Open Until FilledGeneral DescriptionHelp shape the voice and visibility of the Wyoming State Library. This position leads the development, implementation, and evaluation of a comprehensive communications and marketing program that supports the Wyoming library community, state agencies, and the public. Serving as the State Library's media liaison, this role is responsible for delivering clear, engaging, and consistent messaging that increases awareness of library services, programs, and resources across Wyoming.Key responsibilities include developing and executing strategic marketing campaigns to maximize the use of library resources by state agencies and residents, promoting statewide programs and events, and measuring the effectiveness of outreach efforts. This position collaborates closely with Wyoming State Library staff, third-party marketing agencies, and WYLD consortium member librarians to coordinate and promote campaign-level initiatives that benefit libraries statewide.This role also provides creative leadership and visual design for the State Library's website, web-based content management systems, and social media platforms. It involves maintaining website platforms and plugins, ensuring content remains current and accessible, overseeing agency social media standards, and responding to public inquiries received online.As a member of the State Library management team, the position helps identify key messages and develop communication strategies that align with agency priorities and strengthen public engagement. It also manages special programs, including oversight of contracts, reporting requirements, exhibits, and event coordination at state, regional, and national conferences, including the Wyoming Library Association Conference.ResponsibilitiesDesign, implement, and evaluate a communications plan responsive to the needs of the Wyoming library community, state agencies, and the general public; serve as the state library's media liaison.Develop and implement a marketing strategy to maximize the use of library resources by state agencies and residents; promote programs and events; establish a process to measure the effectiveness of marketing efforts.Work with WSL staff, third-party marketing agencies, and WYLD consortium member librarians to share and promote campaign-level events on behalf of the Wyoming library community.Provide creative management and visual design of web-based content management systems and social media used by the state library; ensure that content is reviewed regularly and updated as necessary; respond to public inquiries received via the web.Design, develop, and maintain the website platform, content, and platform plugins with security and backup processes.Oversee the standard and use of agency social media accounts.Serve as a state library management team member to identify key messages and develop communication strategies that address the library's service priorities.Monitor associated contracts and prepare final reports for these programs; provide staff for state library exhibits at state, regional, and national conferences and meetings such as the Wyoming Library Association conference.Assist other A&I divisions with public information and media responsibilities; the time availability and types of duties will be approved by WSL supervisory staff.BenefitsWorking for the State of Wyoming offers more than a paycheck. Our total compensation package includes:Comprehensive health, dental, and vision insurancePaid vacation, sick leave, FMLA, and holidaysRetirement – Pension and 457(b) plans that help you build a secure futureFlexible schedules and work-life balance optionsMeaningful work that makes a difference for Wyoming communitiesKnowledgeProject management in both individual and team environmentsMedia used in public relationsPrinciples and methods of marketing strategy and tacticsMedia production, communication, and dissemination techniques, trends, and methodsData collection methods and analysisWebsite development, design, and maintenanceADA Digital Compliance Initiative for state and local government servicesMinimum QualificationsEducation: Bachelor's Degree (typically in Multi-Media Design)Experience: 0-3 years of progressive work experience (typically in Multi-Media Design) with acquired knowledge at the level of a Multi-Media Design Specialist II OR 4-6 years of progressive work experience (typically in Multi-Media Design) with acquired knowledge at the level of a Multi-Media Design Specialist IIPhysical Working ConditionsTypically, the employee may sit comfortably to perform the work.There may be some walking, standing, bending, carrying light items, driving an automobile, etc.Special physical demands are not required to perform the work.NotesFLSA: Non-ExemptThe State of Wyoming is an Equal Opportunity Employer and actively supports the ADA and reasonably accommodates qualified applicants with disabilities.J-18808-Ljbffr