Content Writer (SEO)

TITLE SEO Content WriterDEPARTMENT ContentDIVISION NPD LATAMLOCATION Remote - Latin AmericaABOUT OUR COMPANYNP Digital (NPD) is a global award-winning performance marketing agency. AdAge named us Performance Marketing Agency of Year, Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and both Inc. and AdAge listed us on their Best Places to Work lists.NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.ABOUT THE OPPORTUNITYNP Digital LATAM is seeking a skilled, professional, and detail-oriented Content Specialist to join our content team for ongoing The ideal candidate has knowledge/experience writing and editing website copy with an understanding of search engine optimization (SEO) best practices. Our ideal writer has the capacity to write educational, often technical, research - backed copy in an informative, clear, accessible way to help readers understand complex information.In this newly created role, you will be expected to brainstorm, research, create, and transform ideas into the following types of deliverables:BlogsProduct descriptionsFAQ pagesLanding pagesInfographicsSales copyThis team member should have a well-rounded understanding of multiple digital marketing techniques, the ability to clearly communicate and collaborate, effective time management skills, and the ability to self-edit all work.We will be prioritizing applicants from Argentina, Uruguay, Peru, Chile, Ecuador & other Central American countries. You must reside and be eligible to work in one of the countries listed above.ABOUT THE RESPONSIBILITIESReporting to the SEO Account Director, the Content Specialist will work closely with the content team to help bring a client’s digital marketing strategy to life with the written word. Responsibilities include but are not limited to:Own content creation and editing for our clients across website and blog copy, with ability to apply SEO-best practices. Tasks may include writing core pages (website copy), landing pages, and larger content pieces deemed important to the client’s businessCollaborate with SEO Managers on numerous accounts, attending regular meetings with clients and internal teams to fully understand a client’s copy needs, assist with maintaining client content briefs, and to establish strong relationship with client/point-of-contactConduct research on current and prospective markets and competitors in order to create well-written and well-researched copyResearch the technical properties of clients’ products and services to determine what makes products appealing to consumers in order to develop unique, new conceptsEnsure that deliverables meet or exceed all deadlinesAssist with creating comprehensive, informative content briefs to help writers create copy that aligns with client tone, voice, style points, and goals.Revise, edit, and proofread content for spelling and grammar errors, tone and voice, and client’s preferred styleCommunicate with management, Client Services, and other internal teams on key project metrics, timelines, and campaign goalsDaily use of project management tools, reporting, analytics, and trend toolsABOUT YOUAt least 2 years of writing/editing experience in Spanish and English, with an established SEO/writing portfolioIn-house or freelance content writing experience for clients within a digital marketing agency highly preferredBachelor’s degree in journalism, communication or similar specialty preferredAssist with content brainstorming for a wide variety of B2B & B2C clientsSupport digital marketing client onboarding, campaign setup, and researchProficient in using various writing styles and guidelines, including Associated Press (AP) and AMA Manual of Style, and familiarity with using brand style guidesExtensive knowledge and experience using Microsoft Word, including track changesProficient in using Microsoft ExcelAbility to receive feedback from multiple internal teams and client point-of-contactOverall knowledge and experience of major digital marketing strategiesOutstanding verbal and written communication skillsStrong organizational skills, attention to detail, and ability to manage multiple priorities and complete assignments within deadlineA passion for writingPersonal qualities of integrity, credibility, and commitment to the mission of NP DigitalABOUT YOUR GROWTHAs an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.ABOUT OUR BENEFITSWe offer a comprehensive and flexible benefits package to all regular, full-time employees.ABOUT OUR CULTUREWe value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:Think Big“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.Own It“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.Have Fun“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.ABOUT OUR PRACTICESNP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.