Marketing Manager (EBG)

it's what's inside that countsThere's more to CMC than our products and the buildings, structures, and roads they go into. At CMC, it's the people inside our recycling centers, fabrication plants, manufacturing facilities, steel mills and offices that make us who we are as a company. Our success comes from finding, retaining, and supporting the highest quality talent by offering:Day 1 Benefits Coverage with low cost Medical, Vision and DentalDay 1 Paid-time Off and Vacation4.5% Company Match 401(k) Plan$500 Annual Company-paid Lifestyle BenefitCompetitive Compensation and BonusesCompany-paid Life and Disability InsuranceEmployee Stock Purchase PlanTraining and Advancement OpportunitiesWhy This JobCMC provides an excellent opportunity to learn the steel, construction reinforcement and ground stabilization industries and to grow in your career. Whether you will spend your day brainstorming in an office cubicle, operating a crane, running manufacturing equipment or troubleshooting technical obstacles, at CMC, you'll get the training and support from your team that you need to excel in your role and reach your full potential.What You'll DoCreate campaign roadmaps: Build and drive the vision for campaigns, ensuring they align with overall business and marketing goalsCreate comprehensive plans for campaign execution, including timelines, budgets, and key milestones aligned to the audience and customer journeyBuild and execute campaigns: Lead campaign execution, ensuring timely and effective delivery, heavily leaning in to roll up your sleeves, build, and execute across applicable marketing and sales channelsSegment target audiences: Identify and segment target audiences to tailor campaign messaging and strategies effectivelyOptimize campaign performance: Monitor and measure the effectiveness of campaigns, making data-driven adjustments to enhance resultsPerform strategic customer and marketing analyses: Uncover high-potential customer segments and better understand their needs, identify new growth drivers or opportunities for improvementCreate compelling content: develop engaging assets that resonate with our target audiences and drive engagement. Test asset performance and update content in line with learningsLeadership: Collaborate with internal teams and external partners to ensure cohesive campaign execution. Lead through influence to drive business outcomes. Manage one+ direct reportCommunicate campaign progress: Provide regular updates and reports to key stakeholders, ensuring alignment and transparencyWhat You'll NeedB2B marketing experience: experience in developing, executing, and optimizing comprehensive marketing campaign strategies that effectively support organizational objectivesStrong adaptive and curious mindset: Ability to navigate change within new and rapidly evolving area. Has innate curiosity to learn more about customer/business challenges, new tactics, and reskill/adopting new tooling and ways of workingStrategic business acumen: Ability to translate high-level strategies and business trends into actionable plansPerformance marketing / Demand Generation: Solid understanding of inbound/content marketing and advertising, events, sponsorships, customer research, paid and owned media, and various campaign typesStakeholder management: Proven success in partnering with business stakeholders and navigating diverse relationshipsExceptional communication Strong interpersonal skills to build relationships across cultures and geographies; a real, down-to-earth communicator who inspires action. Ability to translate marketing terms into updates and education for business stakeholdersBudget management: Experience managing budgets and handling contract negotiationsPeople-first approach: Genuine passion for empowering teams and driving collective successProblem-solving: Ability to navigate complex challenges with creativity and confidenceDetail-oriented: Agile delivery skills with strong attention to detailProject management: Ability to break large projects into actionable steps and track progress to on-time completion, both individually as well as across multiple teamsPreferred marketing technology experience: Salesforce, Kentico, HubSpot, Monday.com6-8+ years' experience in B2B marketing. Construction industry experience is a plusRetail website development and management preferredExperience marketing from within or to an industrial distributor, including vendor relationship management, partner marketing, incentives, and merchandising preferred5+ years' experience marketing from within or to industrial distribution preferredYour EducationMinimum bachelor's degree in marketing or a related field. MBA is a plusWe are CMC, a Fortune 500 company at the leading edge of our industry. Our construction reinforcement and steel products have supported construction projects and structures around the world. The secret to our success? We've built our legacy by assembling a team of innovators and doers to tackle some of the most challenging construction reinforcement problems facing our world for more than 100 years - and we're just getting started.If you're ready to join a team working to make our industry more sustainable, support the bridges, roadways, buildings and infrastructure that connects our communities, and do meaningful work, you're ready to join CMC. Apply today and start moving your career - and our world - forward. Let's build a better world!CMC is committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, age, physical or mental disability, national origin, citizenship, military or veteran status, sexual orientation, gender identity and/or expression, genetic information, or other status protected by federal, state or local law.From Fortune Magazine. 2025 Fortune Media IP Limited. All rights reserved. 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