Marketing Specialist

This individual contributor role is responsible for creating and executing digital content, marketing strategies and campaigns, creating a body of content to improve our company’s/content’s search ranking, drive traffic and engagement with the First Student/Charter websites and maximize ROI for paid search and digital advertising.Major ResponsibilitiesCoordinating and managing our trade show presence across North America, developing marketing materials, liaison between trade show vendors and partnersWorking with internal stakeholders to provide exceptional customer service, assist with lead generation and follow-upDevelop creative assets to support industry events, sponsorships and speaking engagementsCraft tailored and dynamic content which is aligned with overall business objectives and reflects First Student’s style and voice.Grow and nurture our customer/prospect base by working with marketing, digital agencies, communications and sales to identify content opportunities and to create and deliver relevant, impactful content across channels.Develop and manage SEO/organic search, paid search and digital advertising strategies for increased prospect awareness and lead generation.Oversee websites and work with First Student / Chart team and external agencies to propose, plan, execute and communicate content developments and quality / performance enhancements. Continually monitor websites in a proactive manner to ensure that information is accurate, content is current and pages are free of errors.Continually test content formats and distribution channels to determine the optimal approach to reaching and engaging various segments of First Student’s target audiences.Routinely assess and report on digital marketing effectiveness across all channels with clear recommendations and thoughtful plans for continuous improvement.Minimum Experience or Skills RequiredRequires a four-year degree, preferably in marketing.Minimum 3-5 years of experience in MarketingRequires a high level of collaboration, curiosity, creativity, attention to detail, project management skills and a drive for results.The ideal candidate should have a proven ability to write persuasively across multiple mediums - digital, social, mobile, print - and the ability and desire to work collaboratively in a cross- functional team environment. This candidate should have excellent written and verbal communication skills with an eye for visual organization and design.Excellent communication skills including verbal, written and visual presentationCreative mind to define content for a variety of communications across multiple mediaStrong interpersonal and teamwork skills are requiredStrong organizational skills with emphasis on being conscientious and detail-orientedUnderstands how to communicate difficult/sensitive information tactfullyAbility to think of the customer first, understanding what the audience wants or needs to know and how and when they consumer informationIntermediate knowledge and experience with web sites, SEO and marketing analyticsProficiency with MS Office applications. Experience with Adobe Creative Suite a plus.