Public Relations Specialist

Angel Fire Resort is seeking an experienced Public Relations Specialist to join our marketing team. The Public Relations Specialist will combine content strategy, guest engagement, and data-driven decision-making to improve guest experience and drive measurable results. In this position, you will develop and manage integrated communications across digital, email, web, and guest-facing platforms for our marketing department. You will be responsible for data analysis, CRM management and tracking KPIs. The ideal candidate will have experience working in a seasonal resort environment and will add to the overall success of the marketing department.In this role, a successful candidate:Effectively tracks and collects data and builds reports for leadership to analyze.Identifies trends and optimizes campaigns based on data insights.Maintains brand consistency across digital platforms.Base Pay: Starts at $65k depending on experienceLocation: Angel Fire ResortEmployee Type: Salary, exemptJob Category: Full Time Year-Round BenefittedRequired Certs or Licenses: Driver’s License, Bachelor’s degree preferredLeadership Responsibilities: NoAttendance: Regular, predictable, punctual, flexible, and in-person attendance is essential, includes weekends and holidaysMinimum Age: 18Estimated start date: Now hiringEmployee Housing: https://www.angelfireresort.com/work-for-us/employee-housing/Employee Benefits: https://www.angelfireresort.com/work-for-us/employee-benefits/Essential Duties and Responsibilities include the following:(other Duties May Be Assigned)Builds and optimizes email campaigns, automation workflows, and CRM segmentationAnalyzes performance metrics including engagement, conversations, and guest sentimentMaintains website content and supports SEO by working with web developersDevelops and manages content across email, website, blog, and social channelsTracks KPIs including open rates, CTR, conversions, and engagementCollects data and builds reports and dashboards for leadership to analyzeIdentifies trends and optimizes campaigns based on data insights Captures, produces, and edits photo/video content across resort operationsResponds to and engages with guests on behalf of Angel Fire Resort on all guest facing platforms and manages online reputationCollaborates across departments to maintain accurate and timely messagingSupports events, promotions, and operational communications by providing photography/videography, content sharing, and logistical supportProvides necessary updates and fact checks for third party websites such as onthesnow.com, skinewmexico.com, etc.Assists with other marketing functions as neededCertificates, Licenses, Registrations Bachelor’s degree in Communications, Marketing, or related field preferred1-5 years of experience in communications or marketingExperience in hospitality or outdoor recreation preferredEnvironment: This is an indoor job, but must also attend activities and events outdoors in Alpine Mountain winter and summer conditions. Must be able to sit or stand for long periods and regularly lift/carry 50 lbs.About Angel Fire Resort:Angel Fire Resort is a top year-round mountain resort destination in New Mexico. The resort is situated at over 8,600′ elevation in the Southern Rocky Mountains, 30 minutes east of Taos and has views of Wheeler Peak, the highest point in New Mexico. Employees come from all over the world for our winter and summer seasons, which makes for a unique and diverse team to work with. Angel Fire strives to offer the best value and choice for family outdoor recreation activities to its members, guests and visitors–including skiing, snowboarding, tubing, sledding, golf, mountain biking, golf, disc golf, zip lines, tennis, fishing, hiking, premium RV sites, dining and more.