Sr. Product Manager, Growth (NGL) (Remote)

Who We AreMode Mobile builds apps that reward users for engaging with content, entertainment, games, and communities they love. Our portfolio includes category-defining products with millions of users globally, scaling rapidly through organic growth and strategic acquisitions.You'll be joining NGL ("Not Gonna Lie"), one of the most viral social apps in recent years, with 144M+ monthly users across web and mobile. NGL provides a safe, curious, and authentic space for people to connect through anonymous messaging and self-expression.Now part of Mode Mobile's portfolio, NGL is entering its next phase of explosive growth, including expanded monetization, creative experimentation, and scaled user acquisition initiatives.The MissionOwn and scale NGL's revenue, funnels, and lifecycle growth by turning traffic into durable, monetizable user behavior. You will run growth as a system...from acquisition through retention...while protecting the viral mechanics that make NGL work.This role is measured in metrics shipped, not features shipped.Our Team and Culture Drive Our SuccessOur team is the heart of our culture. We value innovation, collaboration, and curiosity, with a passion for getting things done. We strive to hire and cultivate the best team members and foster a culture of open communication and transparency. We are driven and hard-working but also committed to having fun along the way. We allow OKRs to guide us, assume positive intent, sometimes agree to disagree and commit, honor our commitments, seek to accomplish more with less, and encourage everyone to speak up as our team owns our company's success.You can read more about our team and how we work here.The RoleThis role reports directly to the General Manager - NGL and operates as the single-threaded owner of growth and monetization for the product. You will work cross-functionally with Monetization, Paid UA, Engineering, Design, and Data, and you will own feature rollout end-to-end in partnership with Engineering.What You'll DoMonetization SystemsYou own all product-led revenue systems:Subscription pricing, tiers, and trialsOptimize onboarding and paywall timing by traffic sourceOne-time purchases (reveals, hints, boosts)Paywall timing, copy, UX, and placementRevenue per active user (ARPDAU / ARPU)Monetization performance by cohort (influencer, paid UA, organic)Extensive collaboration with Monetization Team by translating revenue strategy into shipped product featuresYou are accountable for revenue lift without growth decay .Organic Funnels, Influencer & Creator FunnelsNGL is creator-driven. You own:Influencer onboarding flowsCreator-specific product surfaces and incentivesConversion paths from influencer posts → installs → paid actionsMonetization differences by creator tier and audience qualityFeedback loops that increase creator posting frequency and retentionPartnerships source creators. Product owns the funnel.Funnel Ownership (End-to-End)You own the full lifecycle:Entry (Snap, IG, TikTok, deep links)First-session experience and activationMessage reveal mechanics and engagement triggersRe-engagement loops (notifications, prompts, scarcity)Conversion to paidDesign funnels that improve LTV and paybackRetention, churn reduction, and win-back flowsYou are expected to know where every drop-off lives .Experimentation & Growth VelocityYou will:Maintain a prioritized growth experiment backlogRun continuous A/B tests across onboarding, pricing, and UXTest influencer-specific monetization strategiesKill underperforming ideas quicklyScale winners aggressivelyK-Factor OptimizationSpeed and learning rate matter more than perfection.Feature Ownership & Rollout (Engineering)You own feature execution end-to-end:Write clear PRDs tied to growth and revenue outcomesPrioritize engineering work based on expected impactPartner with engineering to ship experiments quicklyOwn rollout plans, gating, and ramp strategiesMonitor post‐launch performance and iterate fastYou ship, measure, and refine. No throw‐it‐over‐the‐wall handoffs.Reporting, Dashboards & GM UpdatesYou will:Build and maintain clear growth dashboardsReport weekly to the NGL GM on:Revenue performanceFunnel metricsExperiment resultsKey risks and opportunitiesProvide data‐backed recommendations for roadmap and spend decisionsThe GM should never be surprised by the numbersSuccess in This Role MeansYou are directly accountable for:Paid conversion rateARPU / LTVD7 / D30 retentionRevenue by acquisition sourceLTV / CAC and payback periodExperiment velocityWhat You Bring to the Team#J-18808-Ljbffr