Digital Marketing Manager

Job DescriptionDigital Marketing ManagerIron Orchid Designs - Folsom, CA Remote$35 - $40/hrFull-timePosted 11 hours agoJob DescriptionTEAM, FAMILY, CREATIVITY, AND COMMUNITY IS OUR STRENGTHThe OpportunityA fantastic opportunity for a REMOTE position with room to grow.Iron Orchid Designs (IOD) is seeking a highly organized, creative, and execution-focused Digital Marketing Manager to coordinate and implement our digital marketing pipelines across platforms.The Digital Marketing Manager works closely with the Marketing Director, who oversees brand strategy and overall digital presence. This position ensures campaigns, launches, and content move efficiently from strategy to execution. A key component of this role is in-house copywriting. The Digital Marketing Manager will write email campaigns, product launch messaging, social captions, blog copy, and YouTube descriptions, ensuring our brand voice remains relational, service-oriented, and community-driven. The ideal candidate is comfortable utilizing AI tools to enhance efficiency while maintaining an authentic, human-centered tone.Do you have a strong creative eye? Can you select compelling photo assets, ensure visual consistency, and curate content that aligns with our brand aesthetic in the DIY, craft, and home décor space?This role offers the opportunity for expanded strategic responsibility over time, with the potential to grow into a senior marketing leadership position based on performance and company growth.Company ProfileIron Orchid Designs (IOD), is driven by the passion of two sisters to inspire and empower people and embrace their creative identity. We believe that every individual possesses the innate ability to create, regardless of their perceived talent or skill.Through our innovative tools and products, including transfers, moulds, stamps, and paint inlays, we aim to challenge the status quo in the creative industry. By prioritizing independently owned boutiques and fostering a close-knit community, we create a nurturing environment where beginners and advanced creators feel welcomed, loved, and supported. Our thoughtfully crafted designs transcend time, ensuring that your creations embody a designer quality that will be cherished and admired for generations.IOD leads and serves an international family of independent retailers (aka Stockists) with the philosophy of a heart of humility and a desire to make a difference for the better in the lives of others. The IOD sisters believe everyone is uniquely created and aim to inspire, empower, and encourage. We are a woman-founded company with a supportive and flexible environment.Salary: $35-40/hour, dependent on experienceJob Type: Full-time, Remote - must reside in PST or MST time zoneTravel: Occasional overnight travel – 1-2 times/year for Staff DevelopmentKey ResponsibilitiesCampaign & Pipeline ExecutionExecute marketing strategies developed by the Marketing DirectorManage marketing calendars, campaign timelines, and launch pipelines within Monday.comEnsure all campaigns and deliverables move efficiently from planning to executionCoordinate cross-channel launch implementation across email, social media (Instagram, Facebook, Pinterest), blog, YouTube, and paid advertisingCopywriting & MessagingWrite and manage in-house marketing copy, including:Email campaigns (Klaviyo)Product launch messagingSocial media captionsBlog postsYouTube titles and descriptionsMaintain a consistent, relational brand voice across all platformsLeverage AI tools (such as ChatGPT or similar platforms) to support drafting and workflow efficiency while preserving authenticity and brand toneContent & Creative CoordinationCoordinate contractors, videographers, editors, designers, and internal contributors to ensure high-quality, on-brand contentOversee video publishing workflows for YouTube and social platforms, including basic SEO optimization and asset managementManage blog publishing schedules and campaign alignmentCoordinate asset collection, deadlines, and scheduling for content submitted by the IOD Artisan Team and InfluencersSelect and curate compelling photo assets that align with the brand aesthetic in the DIY, craft, and home décor spaceUtilize Canva to create brand-consistent marketing materialsQualificationsMinimum 3 years of experience in digital marketingDemonstrated copywriting experienceExperience writing email campaigns and promotional contentStrong organizational skills and experience managing workflows in project management tools (Monday.com preferred)Experience executing multi-channel campaignsWorking knowledge of YouTube publishing and optimization, or willingness to learnExperience with Klaviyo or a similar platformProficiency in CanvaStrong visual sensibility and creative judgmentAbility to work independently in a fast-paced remote environmentPreferred BackgroundExperience in craft, DIY, interior design, home décor, styling, or related creative industriesExperience supporting product launchesFamiliarity with Pinterest strategy, YouTube strategy, and Shopify