Content Analyst

Job TitleContent AnalystLocation: St. Paul, MinnesotaJob TypeFull-time, On-Going Contract, W2ScheduleMonday – Friday, Onsite, 1st Shift: 8:00 AM to 4:30 PM – Minimal overtimePay Range$35.71 per hourVisa sponsorship is not available now or in the near future. Job DescriptionRoles & Responsibilities Optimize Digital Properties: Continuously improve Sentera’s e-commerce platform, customer support resources, and website experiences to enhance usability, customer engagement, conversion rates, and overall digital performance. Develop Customer and Dealer Content: Create, manage, and update marketing materials, product content, training resources, and support documentation that enable customer success and dealer adoption both in-house and at various trade shows Analyze and Improve Content Performance: Monitor websites, e-commerce, and content analytics to identify opportunities, measure effectiveness, and implement data-driven improvements that support business objectives. Support Product Growth Initiatives: Develop targeted content and digital campaigns that drive adoption and sales of PixelScout, FieldAgent, and Sentera’s sensor portfolio while supporting broader go-to-market strategies. Collaborate Across Functional Teams: Partner with marketing, sales, product management, customer success, and technical teams to ensure content accuracy, consistency, and alignment with organizational growth goals. Other job duties as assigned Requirements3+ years in content marketing, digital marketing, or web content management Experience managing website content and marketing materials Proven ability to use analytics to improve customer engagement and business results Preferred QualificationsExperience optimizing e-commerce platforms, websites, and digital customer journeys Strong understanding of SEO, web analytics, and conversion rate optimization Experience creating content for technical, software, or agricultural technology products Experience supporting product launches, dealer networks, and go-to-market initiatives Ability to translate customer insights and data into actionable content and business recommendations SkillsContent creation and digital marketing expertise Website, e-commerce, and user experience optimization Data analysis and performance reporting Strong communication and cross-functional collaboration skills Education Graphic Design, Marketing preferred but will consider candidates without a degree with 5 or more years of applicable experience