Director of Performance Creative

Job Description Director of Performance Creative – Happy Head – Los AngelesAbout Happy HeadAre you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.Happy Head is the global leader in dermatologist-prescribed hair medicine. As the leading telemedicine platform focused exclusively on hair growth, we provide powerful, personalized medical treatment. Our medicines are prescribed and patients are cared for only by board-certified dermatologists, the only medical profession with hair and scalp training.About the RoleHappy Head is looking for a Director of Performance Creative to own the performance creative engine across paid channels. This is a player-coach role where you'll set the direction, get hands-on with concept and design when needed, and manage designers and agencies to move faster and ship more winning creative.You'll work across both traditional and AI-powered creative production: photo-real life shoots, directing UGC content, directing our founders in founder-centric ads, and mastering AI tools ( , NanoBanana, Midjourney) for still and video assets.You'll own performance creative end-to-end—from interpreting ad account signals to crafting the hook/proof/offer, to ensuring traffic lands on optimized experiences and drives funnel performance. Production may be distributed, but creative strategy, standards, and final direction live with you.Key ResponsibilitiesStrategic OwnershipOwn performance creative strategy across Meta/Instagram, YouTube, Search, Email/Lifecycle Marketing, Amazon, TikTok, Snap, Pinterest, and emerging channelsBuild simple, repeatable frameworks by channel and funnel stage (hooks, angles, proof, offers, CTA logic, pacing)Maintain a clear testing roadmap: what we're testing, why, what "good" looks like, and rotation plans to prevent creative fatigueReview performance weekly with Paid, Product, and Creative teams; translate results into actionable next stepsHands-On ExecutionGet hands-on when needed: concepting and designing to unlock new ideas fast and raise execution standardsDirect photo shoots with actors, products, and photographersDirect UGC creators and founders in on-camera contentLeverage AI tools for rapid iteration of video and still creative assetsCoach designers through critique, clear standards, and day-to-day feedbackFunnel AlignmentEnsure ads and landing experiences are aligned (LP/PDP/advertorial/quiz)Maintain consistency across products with documented learnings for reuseWhat Success Looks LikeMore winners, faster learning, fewer "random" one-offsHigher creative output without quality dropping, with rotation plans that keep ads freshStrong ad → destination → funnel consistency across productsLearnings captured, documented, and reused systematicallyQualifications Required5+ years in performance/growth creative (DTC/subscription preferred)2+ years managing and developing junior designersBased in LA, or willing to relocate within 60 days of start dateProven track record building performance creative systems (frameworks, roadmaps, review loops, documentation) that moved business metricsDeep Meta/Facebook advertising experience with ability to translate learnings across channelsPassion, not disdain, for Direct MarketingStrong direct-response instincts: messaging hierarchy, proof points, offer framing, clear CTAsProficiency with traditional creative production (Photoshop, managing photo/video shoots, directing talent)Proficiency with AI creative tools (Midjourney, , or similar)Comfortable working in the weeds while coaching and developing team membersStrong collaboration skills with Paid Media, Product, CRO/UX, and leadership teamsPreferredExperience with before/after campaigns in aesthetics or beautyBeauty industry experienceExperience marketing to affluent male customer baseVideo sales letter (VSL) experienceCompany DescriptionThis is a hybrid job (~50% in office, ~50% remote) in West Los Angeles. Do not apply if you do not plan on accepting a largely in-person role. Happy Head ( ) is a rapidly growing and profitable telehealth startup, which lies at the intersection of Telemedicine, Health & Wellness, Technology, E-commerce, D2C, and Pharma. Learn more at !Company DescriptionThis is a hybrid job (~50% in office, ~50% remote) in West Los Angeles. Do not apply if you do not plan on accepting a largely in-person role. xaygatp Happy Head ( ) is a rapidly growing and profitable telehealth startup, which lies at the intersection of Telemedicine, Health & Wellness, Technology, E-commerce, D2C, and Pharma. Learn more at !