Digital Content Editor

About VêtirVêtir is redefining luxury fashion through AI-powered personalization—merging editorial storytelling, intelligent styling, and seamless commerce. Positioned at the intersection of fashion media and technology, Vêtir delivers a highly curated, deeply personalized shopping and content experience for the modern luxury consumer.Role OverviewWe are seeking a Digital Editor to lead Vêtir’s editorial voice across our platform and social channels. This role sits at the core of our brand—shaping how we translate luxury fashion, AI-driven styling, and cultural relevance into compelling, high-performing content.The ideal candidate is equal parts editorial storyteller, SEO/AEO strategist, and social-native content leader, with a deep understanding of luxury fashion and a proven ability to drive audience growth and engagement.Key ResponsibilitiesEditorial & Content StrategyOwn and execute Vêtir’s digital editorial strategy across site and appWrite, edit, and publish high-impact content including trend reports, styling guides, designer features, and AI-powered fashion narrativesTranslate Vêtir’s AI capabilities into accessible, compelling editorial storytellingMaintain a best-in-class luxury tone of voice aligned with brand positioningSEO & AEO OptimizationExecute SEO and AEO (Answer Engine Optimization) strategies to drive high-intent trafficOptimize content for Google, AI search platforms, and conversational discovery (ChatGPT, Perplexity, etc.)Monitor performance and continuously refine content based on analytics and ranking dataSocial Media LeadershipOwn Vêtir’s social content strategy across Instagram, TikTok, Pinterest, and emerging platformsConcept, create, and oversee production of social-first content (short-form video, reels, carousels, editorial storytelling)Manage and grow social channels with a focus on engagement, virality, and brand elevationStay ahead of platform trends and translate them through a luxury lensPerformance & GrowthTrack and analyze KPIs across editorial and social (traffic, engagement, conversion, follower growth)Collaborate with digital growth and product teams to align content with user acquisition and retention goalsUse data and insights to inform content direction and maximize ROICross-Functional CollaborationWork closely with digital growth, AI/product teams to integrate editorial with personalized styling experiencesPartner with brand, partnerships, and merchandising teams on campaigns, launches, and designer storytellingSupport PR and marketing initiatives with editorial and social amplificationQualifications3–5 years experience in digital editorial, preferably at a fashion media brand, luxury retailer, or social platformStrong background in luxury fashion with a sharp editorial point of viewProven expertise in SEO and AEO-driven content strategyDemonstrated success managing and growing social media platforms (especially Instagram and TikTok)Exceptional writing, market editing, and storytelling skillsDeep understanding of digital content performance metrics and analytics toolsExperience working in a fast-paced, high-growth or startup environment is a plusPassion for AI, personalization, and the future of fashion technologyWhat Makes This Role UniqueOpportunity to shape the editorial voice of a next-generation AI + luxury fashion platformBlend of media, technology, and commerce—not just storytelling, but driving measurable impactDirect influence on how consumers discover, shop, and experience luxury fashion in an AI-first worldCompensationCompetitive salary (commensurate with experience)Opportunity for growth within a rapidly scaling companyHow to ApplyPlease submit your resume, portfolio (writing + social examples), and a brief note on how you would evolve luxury fashion content in an AI-driven world to Admin@vetirapp.com