Marketing Specialist

Andretti Indoor Karting & Games is seeking a Marketing Specialist to join the team!Andretti Indoor Karting & Games. We are a Team that constantly strives for perfection in the Family Entertainment Center experience. We are focused on delivering the absolute best in exhilarating, cutting edge Karting on indoor multilevel tracks, immersive multi-player Virtual Reality Simulators, arcade fun, and amazing event spaces & restaurants, all in spotlessly clean venues staffed with warm & knowledgeable Team Members.Summary of the Marketing Specialist position: A high octane, positive thinking, organized salaried leader to support the Marketing department with its primary event and administrative duties. The Marketing Specialist will be responsible for assisting with the larger Andretti campaigns as well as developing local store Marketing, Fundraising, and Strategic Initiatives in their unit.The Marketing Specialist is a critical part of the team and drives the organizational, scheduling, and administrative elements of their locations campaign. The work an AIKG Marketing Specialists performs is a critical factor in the company's success and ability to attain goals of location specific brand reputation, traffic driving and sales building, as well as the long-term growth of Andretti as a Company.This is an hourly position with opportunities to continuously develop as the Andretti team grows.Key Responsibilities:Community Outreach & Street Team DevelopmentAssist in recruiting, training, and maintaining a high-energy Andretti Street Team to support local outreach and event execution.Represent the brand within the community such as Chamber of Commerce, Colleges, universities, colleges, K-12 schools, hotels, local businesses, to build awareness, excitement, and trust to drive business goals.Develop and maintain a store-level marketing calendar aligned to business objectives (traffic, events, promotions).Execute localized campaigns in partnership with Marketing Director to ensure brand consistency.Identify and implement opportunities to drive demand creation and demand capture within the market.Act as a local ambassador for Andretti, ensuring a premium and consistent brand experienceSocial Media & Content ManagementOwn store-level social media planning, content creation, and community engagement.Execute content aligned with brand standards and campaign priorities.Monitor engagement and respond to guests to foster strong relationships and brand affinity.Event Planning & PromotionsOrganize, schedule, and execute local promotional events, partnerships, and community activations, track performance and report these to Director of Marketing and management. Prepare and deliver promotional presentations to schools, colleges, businesses, and community groups.Support group sales efforts through targeted outreach and on-site engagementHelp identify and develop localized marketing materials when required. Analytics & Reporting Track, analyze, and report on marketing performance including:Traffic drivers, campaign performance and marketing event ROI.Maintain and update spreadsheets, databases, and marketing trackers.Provide weekly and monthly performance updates with actionable insights.Conduct market research to identify local trends, customer preferences. Analyze feedback, reviews, and survey data, as required.Administrative & Cross-Functional SupportSupport marketing leadership in executing key initiatives and campaigns.Manage day-to-day administrative tasks to ensure smooth coordination of marketing activities.Communicate clearly on daily, weekly, and monthly priorities, schedules, and upcoming initiatives.Execute email campaigns to drive awareness to local campaigns.Working with Andretti’s you can expect:Top Salaries & exciting Bonus opportunitiesGrowing Fast (but smart) - merit based opportunities to rapidly advance your career! AIKG has the BEST staff, so managers work with and lead motivated professionals!Personal/Family Medical, Dental and Vision Insurance Coverage$1200 company paid Health Savings Account availableVacation accrued during the first year401k retirement program with up to 8% company matchCompany provided Life and Short-Term Disability InsuranceSome required Qualifications of the role:Ability to quickly learn systems, processes, and proceduresExperience with and knowledge of Marketing concepts and initiativesStrong written & verbal communication skillsStrong organizational skillsFlexible work schedule with the ability to work nights, weekends and holidaysHigh School Diploma or equivalentA valid driver’s licenseEligible to work in the United StatesAt least 18 years of ageSome ‘Great to Have’ Qualifications and Experience would be:Two years of Marketing experience in Hospitality or a Family Entertainment Center environmentExperience supporting or managing brand reputation and healthA degree in Marketing or related fieldAn interest in and familiarity with virtual reality, arcade games and motorsportsProven leadership and team skills; ability to motivate and manage all levels of staffPhysical Requirements:The physical requirements described below are representative of those needed to successfully perform the essential functions of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions.The ability to communicate quickly and accurately using telephone, computer, and in personThe ability to move quickly throughout the entirety of AIKG locationMust be able to lift up to 5 lbs. on a regular basisMust be able to work in outdoor conditions and changing temperaturesPerform functions which require organization, frequent bending, reaching, turning, lifting and occasional stocking up to 25lbsBe able to work in an environment that may include bright, dim or flashing lights with varying volume levelsThe ability to use manual dexterity to operate all necessary equipmentBe able to understand, coach and follow safety standards at all timesApply now and get ready to join a winning team and boost your career into high gear!