Marketing Manager

Marketing ManagerFull-time. Location: San Francisco Three Trees in a Nutshell. Three Trees is a fast-growing, premium natural foods brand. We’re on a mission to make the most delicious, clean, and nourishing plant-based foods. From humble beginnings of being hand-bottled in a commercial kitchen, our plant-based milks have now achieved national status, elevating the shelves of natural foods stores like Whole Foods and Sprouts. With demonstrated success in the largest segment of plant-based foods, we are poised for even greater expansion and growth. This is a rare and exciting opportunity to join a successful startup and make a real impact. What we’re proud of: Small and Mighty. Without raising traditional VC dollars, we’ve grown an evergreen, sustainable business through focused, disciplined strategies, and always with the bottom line in mind.Good for People and the Planet. Our vision is a world where it’s easy to eat plant-based foods that are also clean, nourishing, and delicious.Our Team. Behind the beautiful bottle is a passionate team of data-driven food enthusiasts. Discussions are direct and lively – sparring with ideas gets us energized! No one gets hurt because it’s not about egos. You’ll find the team chatting over lunch about the latest adventures (i.e. urban pigeon rescue, raised veggie beds, rock climbing), and passing around a bar of craft dark chocolate.This is where you come in.Do you live to eat? Do you want to work at a small company where you get to see many facets of the business and leave your handprint on the product? Do you get energized about making things work better and achieving excellence? If so, you might be the dynamic individual we’re looking for.The Marketing Manager will make a huge impact on our business. You will take charge of understanding and engaging with our core consumers, increasing brand awareness, and executing new initiatives to support the company's strategic objectives. The Marketing Manager will monitor trends in the marketplace, the competitive landscape, and consumer behavior to direct new product development. ResponsibilitiesDevelop and execute marketing strategiesCreate marketing plans to promote Three Trees and increase brand awareness and market share; this includes identifying target audiences, setting marketing objectives, and determining appropriate marketing toolsDevelop and manage the marketing budget and monitor and analyze marketing metrics, sales data, and consumer feedback reporting insights to the teamBrandingDrive the development of brand guidelines, including logos, packaging, and brand voice; ensuring that all marketing materials, both online and offline, adhere to the company's brand guidelinesMaintain consistency in messaging, visuals, and tone across all marketing materials and communication channels (sales collateral, point-of-sale materials, and trade show exhibits) Product DevelopmentConduct market research to identify consumer trends, preferences, and competitor activities and analyze data to identify market opportunities, consumer insights, and areas for improvementProduct LaunchesPlan and execute new product launches including the development of marketing plans, and coordination with cross-functional teams to support the launchTrade Marketing and Sales SupportWork with Sales on programs targeting specific retail accounts, including in-store demos, providing market insights to Sales for selling Three Trees to retailers and distributorsProvide Sales tea, with weekly and monthly reporting on topline sales performance and promotional analysisPromotional planning assistance and submission to retail partnersField MarketingIdentify and implement field marketing events to introduce Three Trees to consumersPlan and implement our participation in trade shows, industry events, and consumer exhibitions including booth/table design, staffing, promotional materials, and post-event evaluationIdentify opportunities for community involvement and sponsorshipsDigital MarketingDevelop and implement social media strategies to engage with consumers and build brand loyalty, including digital marketing, social media, and influencer marketing. Optimize website content and email marketing campaignsQualificationsPassionate about Natural Foods / CPG, the Three Trees brand and our mission with at least 2-5 years of experience working in CPG preferredHighly motivated and driven, action and results-oriented, resourceful with an ability to thrive in an entrepreneurial, fast-paced, and dynamic environmentAnalytical, attention to detail, ability to roll up sleeves and get it doneGreat interpersonal, written, and verbal communication skills Driver’s license / comfortable driving, and authorized to work in the United StatesThis is a full-time position based in the Bay Area (San Francisco). We encourage you to apply, even if you don’t have all of the qualifications or industry experience. Motivation and work ethic more than make up for direct experience. Submit your resume to sunny@threetrees.com, and tell us about yourself!